sauna use is finally getting attention in mental health fields—not as wellness theater, but as evidence-informed intervention. Sierra Blake, mental health professional and founder of St. Lucie Sauna Serum, explains how heat therapy supports mood, focus, stress regulation, and sleep through measurable neurochemical shifts.
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And when I think about the sauna, right, And when I think about the sauna, right, there are benefits. Um, you know, I read there are benefits. Um, you know, I read there are benefits. Um, you know, I read all these studies, right? Cardiovascular all these studies, right? Cardiovascular all these studies, right? Cardiovascular cortisol levels, right? That's very cortisol levels, right? That's very cortisol levels, right? That's very attached to our stress response in our attached to our stress response in our attached to our stress response in our body. body. body. >> The reason why I use my sauna every day >> The reason why I use my sauna every day >> The reason why I use my sauna every day is be is for my mental clarity, my is be is for my mental clarity, my is be is for my mental clarity, my mental health. I feel better. mental health. I feel better. mental health. I feel better. >> I'm in a better mood. I have more >> I'm in a better mood. I have more >> I'm in a better mood. I have more energy. I can think more clearly. And energy. I can think more clearly. And energy. I can think more clearly. And that's kind of like one of those that's kind of like one of those that's kind of like one of those benefits that we get from saunas that benefits that we get from saunas that benefits that we get from saunas that just people don't talk about as much, just people don't talk about as much, just people don't talk about as much, but it's it's pronounced. >> Welcome to the Sweat Fanatic podcast. >> Welcome to the Sweat Fanatic podcast. I'm your host, Eric Kovitz on the Sweat I'm your host, Eric Kovitz on the Sweat I'm your host, Eric Kovitz on the Sweat Fanatic, and today we have a special Fanatic, and today we have a special Fanatic, and today we have a special guest who I met at the Minnesota State guest who I met at the Minnesota State guest who I met at the Minnesota State Fair and her name is Sierra Blake and Fair and her name is Sierra Blake and Fair and her name is Sierra Blake and she is the founder of St. Lucy sauna she is the founder of St. Lucy sauna she is the founder of St. Lucy sauna serum. So, welcome to the podcast, serum. So, welcome to the podcast, serum. So, welcome to the podcast, Sierra. How are you?
Sierra. How are you? Sierra. How are you? >> I'm good. It's St. Lucy. I know at >> I'm good. It's St. Lucy. I know at >> I'm good. It's St. Lucy. I know at least. Yeah, that's okay. I'm so great. least. Yeah, that's okay. I'm so great. least. Yeah, that's okay. I'm so great. I'm happy to be here. Yeah. Thank you I'm happy to be here. Yeah. Thank you I'm happy to be here. Yeah. Thank you for having me. for having me. for having me. >> Of course. I'm known to mispronounce >> Of course. I'm known to mispronounce >> Of course. I'm known to mispronounce everything, so I get made fun of a lot, everything, so I get made fun of a lot, everything, so I get made fun of a lot, but but but >> everybody. >> everybody. >> everybody. >> But yeah, no, I'm super happy to be >> But yeah, no, I'm super happy to be >> But yeah, no, I'm super happy to be here. It was great to meet you at the uh here. It was great to meet you at the uh here. It was great to meet you at the uh the state fair, our our state's pride the state fair, our our state's pride the state fair, our our state's pride and joy. and joy. and joy. >> The biggest state fair in the country. >> The biggest state fair in the country. >> The biggest state fair in the country. >> Yes. >> Yes. >> Yes. >> Texas tries to act like they are, but >> Texas tries to act like they are, but >> Texas tries to act like they are, but they're not. They're just open for they're not. They're just open for they're not. They're just open for longer days. So Minnesota gets the most longer days. So Minnesota gets the most longer days. So Minnesota gets the most per day. per day. per day. >> Yes, that's right. But yes, super >> Yes, that's right. But yes, super >> Yes, that's right. But yes, super excited to be here. excited to be here. excited to be here. >> So what made you stop into the booth? >> So what made you stop into the booth? >> So what made you stop into the booth? You just saw saunas and you're like, "Oh You just saw saunas and you're like, "Oh You just saw saunas and you're like, "Oh my god, I love saunas." my god, I love saunas." my god, I love saunas." >> Yes, pretty much. Exactly. right? Like >> Yes, pretty much. Exactly. right? Like >> Yes, pretty much. Exactly. right? Like uh I was, you know, at the state fair as uh I was, you know, at the state fair as uh I was, you know, at the state fair as a a good motan, uh and noticed your guys a a good motan, uh and noticed your guys a a good motan, uh and noticed your guys set up and I'm like, "Oh, I have to go set up and I'm like, "Oh, I have to go set up and I'm like, "Oh, I have to go over there and uh chat with somebody." over there and uh chat with somebody." over there and uh chat with somebody." So, yeah, it was great to meet you. I
So, yeah, it was great to meet you. I So, yeah, it was great to meet you. I spoke to some other folks uh that work spoke to some other folks uh that work spoke to some other folks uh that work with you and it was it was nice to chat. with you and it was it was nice to chat. with you and it was it was nice to chat. Uh yeah, I've been kind of in the sauna Uh yeah, I've been kind of in the sauna Uh yeah, I've been kind of in the sauna world now for world now for world now for uh probably since about 2021, uh probably since about 2021, uh probably since about 2021, I would say. Yeah. I would say. Yeah. I would say. Yeah. >> Yeah. And and you've been using saunas >> Yeah. And and you've been using saunas >> Yeah. And and you've been using saunas your whole life like you said, right? your whole life like you said, right? your whole life like you said, right? >> Yeah. So, I kind of grew up doing it >> Yeah. So, I kind of grew up doing it >> Yeah. So, I kind of grew up doing it with my family and then, you know, I was with my family and then, you know, I was with my family and then, you know, I was like kind of looking back on pictures of like kind of looking back on pictures of like kind of looking back on pictures of me just in various travels like going to me just in various travels like going to me just in various travels like going to Colorado and stuff like that and I'm Colorado and stuff like that and I'm Colorado and stuff like that and I'm like swimming in rivers or like dunking like swimming in rivers or like dunking like swimming in rivers or like dunking myself and you know, lakes and stuff and myself and you know, lakes and stuff and myself and you know, lakes and stuff and I'm like I didn't, you know, I guess I I'm like I didn't, you know, I guess I I'm like I didn't, you know, I guess I was cold plunging but didn't really know was cold plunging but didn't really know was cold plunging but didn't really know that's what I was doing. So, yeah. And that's what I was doing. So, yeah. And that's what I was doing. So, yeah. And then kind of as an adult, I got into it then kind of as an adult, I got into it then kind of as an adult, I got into it as it kind of was growing in popularity as it kind of was growing in popularity as it kind of was growing in popularity here in Minnesota. Uh I would say in here in Minnesota. Uh I would say in here in Minnesota. Uh I would say in about 2021, which is also when I was in
about 2021, which is also when I was in about 2021, which is also when I was in graduate school for mental health. So I graduate school for mental health. So I graduate school for mental health. So I was getting a master's degree in mental was getting a master's degree in mental was getting a master's degree in mental health at that time and got very very health at that time and got very very health at that time and got very very interested in and kind of absorbed with interested in and kind of absorbed with interested in and kind of absorbed with the research aspect behind sauna and the research aspect behind sauna and the research aspect behind sauna and cold plunge and so I uh that's how I cold plunge and so I uh that's how I cold plunge and so I uh that's how I started right started. Yeah I started started right started. Yeah I started started right started. Yeah I started like that. like that. like that. >> Perfect. So you went to school so you >> Perfect. So you went to school so you >> Perfect. So you went to school so you deal with mental health patients is is deal with mental health patients is is deal with mental health patients is is that what you said? that what you said? that what you said? >> Yeah. So, I got my degree in mental >> Yeah. So, I got my degree in mental >> Yeah. So, I got my degree in mental health. Um, I do still see some health. Um, I do still see some health. Um, I do still see some patients. Um, and yeah, I love it. It's patients. Um, and yeah, I love it. It's patients. Um, and yeah, I love it. It's It's really great. And I really love It's really great. And I really love It's really great. And I really love what I loved about um the sauna and cold what I loved about um the sauna and cold what I loved about um the sauna and cold plunge practice is that it's this really plunge practice is that it's this really plunge practice is that it's this really we talk a lot about holistic wellness, we talk a lot about holistic wellness, we talk a lot about holistic wellness, right? We talk a lot about holistic right? We talk a lot about holistic right? We talk a lot about holistic wellness and we talk about it in mental wellness and we talk about it in mental wellness and we talk about it in mental health, too. And so, what does that health, too. And so, what does that health, too. And so, what does that mean, right? It means we're taking care
mean, right? It means we're taking care mean, right? It means we're taking care of the body, the mind, the spirit, you of the body, the mind, the spirit, you of the body, the mind, the spirit, you know, all together as one thing. And so know, all together as one thing. And so know, all together as one thing. And so in working with mental health, right, in working with mental health, right, in working with mental health, right, we're thinking a lot about what's we're thinking a lot about what's we're thinking a lot about what's happening cognitively for folks. Um, but happening cognitively for folks. Um, but happening cognitively for folks. Um, but it's really embodied, you know, uh, and it's really embodied, you know, uh, and it's really embodied, you know, uh, and healing, I think, is really embodied as healing, I think, is really embodied as healing, I think, is really embodied as well, right? well, right? well, right? >> Yeah. So all of these kind of interests >> Yeah. So all of these kind of interests >> Yeah. So all of these kind of interests and passions have led me to kind of and passions have led me to kind of and passions have led me to kind of where I am at now. Yeah. where I am at now. Yeah. where I am at now. Yeah. >> So what did you go to school for? >> So what did you go to school for? >> So what did you go to school for? >> Mental health. >> Mental health. >> Mental health. >> Mental health. Okay. >> Mental health. Okay. >> Mental health. Okay. >> The degree is integrated behavioral >> The degree is integrated behavioral >> The degree is integrated behavioral health but mental health. health but mental health. health but mental health. >> Yeah. Perfect. And so how long have you >> Yeah. Perfect. And so how long have you >> Yeah. Perfect. And so how long have you been doing that? You since 2021. been doing that? You since 2021. been doing that? You since 2021. >> Well, I graduated from grad school in >> Well, I graduated from grad school in >> Well, I graduated from grad school in this past May. this past May. this past May. >> Oh, nice. Well, congratulations. >> Oh, nice. Well, congratulations. >> Oh, nice. Well, congratulations. Thank you. Yes, thank you. Thank you. Thank you. Yes, thank you. Thank you. Thank you. Yes, thank you. Thank you. So, I had worked uh at uh in the mental So, I had worked uh at uh in the mental So, I had worked uh at uh in the mental health space and different roles
health space and different roles health space and different roles previous to going to grad school, so it previous to going to grad school, so it previous to going to grad school, so it wasn't uh brand new to me. Um and now I wasn't uh brand new to me. Um and now I wasn't uh brand new to me. Um and now I so I I kind of am a a Jane of all so I I kind of am a a Jane of all so I I kind of am a a Jane of all trades, I guess. So, I see a couple trades, I guess. So, I see a couple trades, I guess. So, I see a couple clients in a clinic. I also uh teach in clients in a clinic. I also uh teach in clients in a clinic. I also uh teach in the psychology department at a college. the psychology department at a college. the psychology department at a college. >> Oh, wow. >> Oh, wow. >> Oh, wow. >> Minneapolis. Yeah, >> Minneapolis. Yeah, >> Minneapolis. Yeah, >> that's cool. Do you enjoy it? >> that's cool. Do you enjoy it? >> that's cool. Do you enjoy it? >> I do. I do really like it. Yeah. >> I do. I do really like it. Yeah. >> I do. I do really like it. Yeah. >> Mhm. Yeah. My my partner, she she sees >> Mhm. Yeah. My my partner, she she sees >> Mhm. Yeah. My my partner, she she sees some of the worst OCD patients in the some of the worst OCD patients in the some of the worst OCD patients in the world and she works at a mental health world and she works at a mental health world and she works at a mental health facility. So, I appreciate you what you facility. So, I appreciate you what you facility. So, I appreciate you what you do and we definitely need people like do and we definitely need people like do and we definitely need people like you to take care of us out there. Um you to take care of us out there. Um you to take care of us out there. Um there's a lot a lot more mental there's a lot a lot more mental there's a lot a lot more mental disorders and issues that people are disorders and issues that people are disorders and issues that people are going through that I think not as many going through that I think not as many going through that I think not as many people know about them. uh we need people know about them. uh we need people know about them. uh we need people like you to help us through that people like you to help us through that people like you to help us through that stuff. So, thank you. stuff. So, thank you. stuff. So, thank you. >> Well, thank you. Yeah, thank you. And >> Well, thank you. Yeah, thank you. And >> Well, thank you. Yeah, thank you. And thank you to your wife. Yeah. I uh you
thank you to your wife. Yeah. I uh you thank you to your wife. Yeah. I uh you know, I kind of thinking about how it know, I kind of thinking about how it know, I kind of thinking about how it relates to sauna, right? Yeah. is that relates to sauna, right? Yeah. is that relates to sauna, right? Yeah. is that and what it what about it is interesting and what it what about it is interesting and what it what about it is interesting to me is that it feels like an antidote to me is that it feels like an antidote to me is that it feels like an antidote to this this kind of separateness or to this this kind of separateness or to this this kind of separateness or this loneliness that has been kind of this loneliness that has been kind of this loneliness that has been kind of pervasive that people are talking about pervasive that people are talking about pervasive that people are talking about right that we're living in this right that we're living in this right that we're living in this hyperdigital age right and there's a hyperdigital age right and there's a hyperdigital age right and there's a desire for this real genuine connection desire for this real genuine connection desire for this real genuine connection this inperson right like this inperson right like this inperson right like >> kind of stuff in a place where you can't >> kind of stuff in a place where you can't >> kind of stuff in a place where you can't bring your phone cuz if you bring your bring your phone cuz if you bring your bring your phone cuz if you bring your phone it'll phone it'll phone it'll >> like overheat or whatever, >> like overheat or whatever, >> like overheat or whatever, >> you know. And so yeah, these these >> you know. And so yeah, these these >> you know. And so yeah, these these things, the mental health aspect, the things, the mental health aspect, the things, the mental health aspect, the research and the community part of it to research and the community part of it to research and the community part of it to me are so important and are so so me are so important and are so so me are so important and are so so connected and I I mean I love to see it. connected and I I mean I love to see it. connected and I I mean I love to see it. I think it's great. Yeah. I think it's great. Yeah. I think it's great. Yeah. >> And I'm I was excited to have you on >> And I'm I was excited to have you on >> And I'm I was excited to have you on because I think the mental health aspect
because I think the mental health aspect because I think the mental health aspect of sauna use and cold plunging, I think of sauna use and cold plunging, I think of sauna use and cold plunging, I think it's undervalued. It's not talked about it's undervalued. It's not talked about it's undervalued. It's not talked about as much as it should be because we all as much as it should be because we all as much as it should be because we all know there's a ton of health benefits know there's a ton of health benefits know there's a ton of health benefits that go with sauna use and cold plunging that go with sauna use and cold plunging that go with sauna use and cold plunging like reducing inflammation, our immune like reducing inflammation, our immune like reducing inflammation, our immune system, skin health, heart health, all system, skin health, heart health, all system, skin health, heart health, all that type of stuff. And people use the that type of stuff. And people use the that type of stuff. And people use the saunas and get the benefits and that's saunas and get the benefits and that's saunas and get the benefits and that's great and we all need those. But at the great and we all need those. But at the great and we all need those. But at the end of the day, for me, the reason why I end of the day, for me, the reason why I end of the day, for me, the reason why I use my sauna every day is be is for my use my sauna every day is be is for my use my sauna every day is be is for my mental clarity, my mental health. I feel mental clarity, my mental health. I feel mental clarity, my mental health. I feel better. Yeah, better. Yeah, better. Yeah, >> I'm in a better mood. I have more >> I'm in a better mood. I have more >> I'm in a better mood. I have more energy. I can think more clearly. And energy. I can think more clearly. And energy. I can think more clearly. And that's kind of like one of those that's kind of like one of those that's kind of like one of those benefits that we get from saunas that benefits that we get from saunas that benefits that we get from saunas that just people don't talk about as much, just people don't talk about as much, just people don't talk about as much, but it's it's pronounced for me. but it's it's pronounced for me. but it's it's pronounced for me. And I think if we I think we can use And I think if we I think we can use And I think if we I think we can use saunas and cold plunges a lot more for saunas and cold plunges a lot more for saunas and cold plunges a lot more for something to help with maybe depression, something to help with maybe depression, something to help with maybe depression, patients, anxiety, stuff like that. Kind patients, anxiety, stuff like that. Kind patients, anxiety, stuff like that. Kind of calm us down, relax us. And it's when
of calm us down, relax us. And it's when of calm us down, relax us. And it's when I use the song, it's like it's like I I use the song, it's like it's like I I use the song, it's like it's like I feel like I went for a long run mentally feel like I went for a long run mentally feel like I went for a long run mentally and it's like the runner's high, right? and it's like the runner's high, right? and it's like the runner's high, right? Same hormones and endorphins that our Same hormones and endorphins that our Same hormones and endorphins that our body releases. So, are you starting to body releases. So, are you starting to body releases. So, are you starting to see in your field of work with mental see in your field of work with mental see in your field of work with mental health sauna and cold plunges being health sauna and cold plunges being health sauna and cold plunges being brought up a lot more than they used to? brought up a lot more than they used to? brought up a lot more than they used to? >> Yes. Yes. And I and I think they're for >> Yes. Yes. And I and I think they're for >> Yes. Yes. And I and I think they're for good reason, right? A lot of people are good reason, right? A lot of people are good reason, right? A lot of people are uh interested in um uh interested in um uh interested in um practices that are fullbody, right? Like practices that are fullbody, right? Like practices that are fullbody, right? Like we know that exercise for example has we know that exercise for example has we know that exercise for example has really great and proven mental health really great and proven mental health really great and proven mental health benefits. We know that it can be very benefits. We know that it can be very benefits. We know that it can be very very helpful with anxiety, depression, very helpful with anxiety, depression, very helpful with anxiety, depression, all that kind of stuff, right? We know all that kind of stuff, right? We know all that kind of stuff, right? We know that this holistic way of looking at that this holistic way of looking at that this holistic way of looking at health and whether that is physical health and whether that is physical health and whether that is physical health or mental health, I mean to me health or mental health, I mean to me health or mental health, I mean to me they're very closely tied, right? Um
they're very closely tied, right? Um they're very closely tied, right? Um and we know that. So, and when I think and we know that. So, and when I think and we know that. So, and when I think about um when I think about, you know, about um when I think about, you know, about um when I think about, you know, ways of of providing a healing space for ways of of providing a healing space for ways of of providing a healing space for that or an antidote for maybe some that or an antidote for maybe some that or an antidote for maybe some depression, maybe some anxiety, you depression, maybe some anxiety, you depression, maybe some anxiety, you know, a big part of that I think is know, a big part of that I think is know, a big part of that I think is social connection. social connection. social connection. >> Yeah. >> Yeah. >> Yeah. >> And when I think about the sauna, right, >> And when I think about the sauna, right, >> And when I think about the sauna, right, there are benefits. Um, you know, I've there are benefits. Um, you know, I've there are benefits. Um, you know, I've read all these studies, right? read all these studies, right? read all these studies, right? cardiovascular cortisol levels, right? cardiovascular cortisol levels, right? cardiovascular cortisol levels, right? That's very attached to our stress That's very attached to our stress That's very attached to our stress response in our body, right? and how um response in our body, right? and how um response in our body, right? and how um you know your amygdala you know your amygdala you know your amygdala fires and you're you're you feel that fires and you're you're you feel that fires and you're you're you feel that you know like I always explain anxiety you know like I always explain anxiety you know like I always explain anxiety for example like the symptoms of anxiety for example like the symptoms of anxiety for example like the symptoms of anxiety are very embodied right a lot of people are very embodied right a lot of people are very embodied right a lot of people report racing heart feeling sweaty you
report racing heart feeling sweaty you report racing heart feeling sweaty you know so like your your your sense of of know so like your your your sense of of know so like your your your sense of of where you're at emotionally is a phys where you're at emotionally is a phys where you're at emotionally is a phys can be a physical feeling. And so can be a physical feeling. And so can be a physical feeling. And so having, you know, more conversation having, you know, more conversation having, you know, more conversation about integrative treatment methods about integrative treatment methods about integrative treatment methods where we're talking about sauna, cold where we're talking about sauna, cold where we're talking about sauna, cold plunge, we're talking about nutrition, plunge, we're talking about nutrition, plunge, we're talking about nutrition, we're talking about exercise, right? we're talking about exercise, right? we're talking about exercise, right? We're talking about all these different We're talking about all these different We're talking about all these different >> ways to to provide some relief, right? I >> ways to to provide some relief, right? I >> ways to to provide some relief, right? I think is brilliant and I welcome it, think is brilliant and I welcome it, think is brilliant and I welcome it, right, with open arms. Yeah. right, with open arms. Yeah. right, with open arms. Yeah. >> Yeah. cuz we're definitely seeing a lot >> Yeah. cuz we're definitely seeing a lot >> Yeah. cuz we're definitely seeing a lot more people look for more natural ways more people look for more natural ways more people look for more natural ways of healing the body and improving our of healing the body and improving our of healing the body and improving our improving our health and wellness like improving our health and wellness like improving our health and wellness like you said nutrition, sleep, exercise, you said nutrition, sleep, exercise, you said nutrition, sleep, exercise, saunas versus just the traditional way saunas versus just the traditional way saunas versus just the traditional way of surgery, medicine, that type of of surgery, medicine, that type of of surgery, medicine, that type of stuff. And stuff. And stuff. And >> now do you >> now do you >> now do you recommend saunas sauna use to just
recommend saunas sauna use to just recommend saunas sauna use to just general patients? If they say like, "I general patients? If they say like, "I general patients? If they say like, "I have this disorder," do you say, "Hey, have this disorder," do you say, "Hey, have this disorder," do you say, "Hey, you know, you should probably try a you know, you should probably try a you know, you should probably try a sauna or do you kind of take it as a sauna or do you kind of take it as a sauna or do you kind of take it as a case byase process with each patient?" case byase process with each patient?" case byase process with each patient?" >> I mean, everybody's different, right? >> I mean, everybody's different, right? >> I mean, everybody's different, right? Everybody's so different. So, you know, Everybody's so different. So, you know, Everybody's so different. So, you know, what may work for somebody else may not what may work for somebody else may not what may work for somebody else may not work for another person. work for another person. work for another person. >> So, it is very individualized. And I I >> So, it is very individualized. And I I >> So, it is very individualized. And I I love that about the work that I do that love that about the work that I do that love that about the work that I do that I can really take the time to get to I can really take the time to get to I can really take the time to get to know somebody, what they like, what they know somebody, what they like, what they know somebody, what they like, what they are interested in, what they want to are interested in, what they want to are interested in, what they want to try, what they're not don't really want try, what they're not don't really want try, what they're not don't really want to try, you know. to try, you know. to try, you know. >> So, it's definitely a case- by case >> So, it's definitely a case- by case >> So, it's definitely a case- by case basis. There is some really interesting basis. There is some really interesting basis. There is some really interesting research being done uh at a lab out in research being done uh at a lab out in research being done uh at a lab out in San Francisco by psychologist, her name San Francisco by psychologist, her name San Francisco by psychologist, her name is Dr. Ashley Mason and she's published is Dr. Ashley Mason and she's published is Dr. Ashley Mason and she's published some really interesting research about some really interesting research about some really interesting research about um depression and heat right
um depression and heat right um depression and heat right >> she's you know working on a bunch of >> she's you know working on a bunch of >> she's you know working on a bunch of sauna studies and her work is very very sauna studies and her work is very very sauna studies and her work is very very compelling and interesting and I think compelling and interesting and I think compelling and interesting and I think it just you know it you know sets the it just you know it you know sets the it just you know it you know sets the stage for more and more to be looked stage for more and more to be looked stage for more and more to be looked into and to be you know studied and into and to be you know studied and into and to be you know studied and researched about how can this be used in researched about how can this be used in researched about how can this be used in like western medicine setting But it's like western medicine setting But it's like western medicine setting But it's also a a very ancient ancient ancient also a a very ancient ancient ancient also a a very ancient ancient ancient practice that has roots in Japan, practice that has roots in Japan, practice that has roots in Japan, Turkey, you know, Finland obviously Turkey, you know, Finland obviously Turkey, you know, Finland obviously >> that people have been doing for so long. >> that people have been doing for so long. >> that people have been doing for so long. Um, and I think that's an important Um, and I think that's an important Um, and I think that's an important aspect of it as well. Yeah. aspect of it as well. Yeah. aspect of it as well. Yeah. >> Yeah. I think a lot of it with >> Yeah. I think a lot of it with >> Yeah. I think a lot of it with Scandinavia and and places like that, it Scandinavia and and places like that, it Scandinavia and and places like that, it was just part of their culture that it was just part of their culture that it was just part of their culture that it was just they grew up doing it. They did was just they grew up doing it. They did was just they grew up doing it. They did feel good. It was like a community feel good. It was like a community feel good. It was like a community gathering, every Sunday we take a sauna gathering, every Sunday we take a sauna gathering, every Sunday we take a sauna bath or whatnot. And now with the more bath or whatnot. And now with the more bath or whatnot. And now with the more modern research and tools that we can modern research and tools that we can modern research and tools that we can study and measure things that it seems
study and measure things that it seems study and measure things that it seems like every year more and more health like every year more and more health like every year more and more health benefits keep getting put out there or benefits keep getting put out there or benefits keep getting put out there or we get more research that makes the we get more research that makes the we get more research that makes the established research even stronger and established research even stronger and established research even stronger and it's because of the tools that we can do it's because of the tools that we can do it's because of the tools that we can do to measure it and study it. What are to measure it and study it. What are to measure it and study it. What are some of the conditions that you I mean some of the conditions that you I mean some of the conditions that you I mean what are some of the reasons you would what are some of the reasons you would what are some of the reasons you would tell people to use a sauna for for tell people to use a sauna for for tell people to use a sauna for for certain benefits? certain benefits? certain benefits? >> I mean all the ones that you listed >> I mean all the ones that you listed >> I mean all the ones that you listed right as I've as I've gone through so I right as I've as I've gone through so I right as I've as I've gone through so I wrote a whole literature review about wrote a whole literature review about wrote a whole literature review about all the studies. Uh, I did this I did it all the studies. Uh, I did this I did it all the studies. Uh, I did this I did it in 2024, so I'm sure there's more now, in 2024, so I'm sure there's more now, in 2024, so I'm sure there's more now, but uh, yeah, so I I went through um, but uh, yeah, so I I went through um, but uh, yeah, so I I went through um, and, and, and, you know, really interesting uh, to see you know, really interesting uh, to see you know, really interesting uh, to see what they're finding um, about how, you what they're finding um, about how, you what they're finding um, about how, you know, Alzheimer's disease was was one. know, Alzheimer's disease was was one. know, Alzheimer's disease was was one. Yeah. Have you seen that one? That Yeah. Have you seen that one? That Yeah. Have you seen that one? That >> huge. >> huge. >> huge. >> How interesting was that? Yeah. I just
>> How interesting was that? Yeah. I just >> How interesting was that? Yeah. I just thought, "Wow, that's such a um it's thought, "Wow, that's such a um it's thought, "Wow, that's such a um it's just not something that would just not something that would just not something that would immediately come to mind as a potential immediately come to mind as a potential immediately come to mind as a potential benefit, right?" I'm like, "Yeah, benefit, right?" I'm like, "Yeah, benefit, right?" I'm like, "Yeah, cardiovascular, that makes sense. I feel cardiovascular, that makes sense. I feel cardiovascular, that makes sense. I feel my heart racing." But I thought the my heart racing." But I thought the my heart racing." But I thought the Alzheimer's disease study was very, very Alzheimer's disease study was very, very Alzheimer's disease study was very, very interesting. I recommend it to interesting. I recommend it to interesting. I recommend it to everybody. I recommend it to mom. I everybody. I recommend it to mom. I everybody. I recommend it to mom. I recommend it to my grandma. I'm like, recommend it to my grandma. I'm like, recommend it to my grandma. I'm like, you guys you guys you guys >> to just sit in there. And >> to just sit in there. And >> to just sit in there. And >> do they tell you how to be to stop >> do they tell you how to be to stop >> do they tell you how to be to stop bringing up the sauna at the holiday bringing up the sauna at the holiday bringing up the sauna at the holiday parties all the time? parties all the time? parties all the time? >> Like Sierra, we get it. You like it. >> Like Sierra, we get it. You like it. >> Like Sierra, we get it. You like it. Yeah, we do. Yeah. Yeah, we do. Yeah. Yeah, we do. Yeah. >> It's funny. I was just at my grandpa's >> It's funny. I was just at my grandpa's >> It's funny. I was just at my grandpa's My grandpa goes to Florida every winter My grandpa goes to Florida every winter My grandpa goes to Florida every winter and he's leaving in the next week or so. and he's leaving in the next week or so. and he's leaving in the next week or so. So, we had a a party with my family with So, we had a a party with my family with So, we had a a party with my family with my grandpa this past Sunday. And it's my grandpa this past Sunday. And it's my grandpa this past Sunday. And it's funny, my cousin and his wife says to me funny, my cousin and his wife says to me funny, my cousin and his wife says to me like, "So, you sell a lot of saunas?" like, "So, you sell a lot of saunas?" like, "So, you sell a lot of saunas?" "Yeah, we sell a lot of saunas. what are "Yeah, we sell a lot of saunas. what are "Yeah, we sell a lot of saunas. what are the health benefits of it? And I look the health benefits of it? And I look the health benefits of it? And I look over at my wife and I'm like, I can't
over at my wife and I'm like, I can't over at my wife and I'm like, I can't get into a full-blown pitch at my head. get into a full-blown pitch at my head. get into a full-blown pitch at my head. So, So, So, >> do not ask me. >> do not ask me. >> do not ask me. >> Yes, exactly. She's Thankfully, she >> Yes, exactly. She's Thankfully, she >> Yes, exactly. She's Thankfully, she recognized why I was looking at her and recognized why I was looking at her and recognized why I was looking at her and she just took over and went through the she just took over and went through the she just took over and went through the benefits of it because I rattle this benefits of it because I rattle this benefits of it because I rattle this stuff off all day, every day. And I love stuff off all day, every day. And I love stuff off all day, every day. And I love it. it. it. >> Yeah. >> Yeah. >> Yeah. >> Um, but >> Um, but >> Um, but >> you're like fun at parties. I swear. I >> you're like fun at parties. I swear. I >> you're like fun at parties. I swear. I swear. swear. swear. >> Yep. For sure. >> Yep. For sure. >> Yep. For sure. >> I know. I Same. Same. Yeah, >> I know. I Same. Same. Yeah, >> I know. I Same. Same. Yeah, >> but what's cool about my wife is she >> but what's cool about my wife is she >> but what's cool about my wife is she uses the sauna either every night or uses the sauna either every night or uses the sauna either every night or every morning depending on the day. So, every morning depending on the day. So, every morning depending on the day. So, she uses it just as much as me if I she uses it just as much as me if I she uses it just as much as me if I would say if not more. I mean, she's would say if not more. I mean, she's would say if not more. I mean, she's actually been sweating longer than me actually been sweating longer than me actually been sweating longer than me because she's been doing hot yoga because she's been doing hot yoga because she's been doing hot yoga forever, but she uses the sauna all the forever, but she uses the sauna all the forever, but she uses the sauna all the time. So, we get a we power couple when time. So, we get a we power couple when time. So, we get a we power couple when it comes to sweating and saunas for it comes to sweating and saunas for it comes to sweating and saunas for sure. sure. sure. >> Love that. >> Love that. >> Love that. >> But she can she could rattle off the >> But she can she could rattle off the >> But she can she could rattle off the benefits as good as I can. benefits as good as I can. benefits as good as I can. >> Yeah. She's like, "Hey, I know." Well, >> Yeah. She's like, "Hey, I know." Well, >> Yeah. She's like, "Hey, I know." Well, it's such a cool thing to do together, it's such a cool thing to do together, it's such a cool thing to do together, right? Like I love what I'm seeing just right? Like I love what I'm seeing just right? Like I love what I'm seeing just with the market how how all these events
with the market how how all these events with the market how how all these events are really community focused and it's are really community focused and it's are really community focused and it's about bringing people together and about bringing people together and about bringing people together and they're kind of fostering these real I they're kind of fostering these real I they're kind of fostering these real I mean IRL right experiences of connection mean IRL right experiences of connection mean IRL right experiences of connection and getting to know people. I mean the and getting to know people. I mean the and getting to know people. I mean the sauna gym that I go to like I have made sauna gym that I go to like I have made sauna gym that I go to like I have made genuine friends there that I get coffee genuine friends there that I get coffee genuine friends there that I get coffee with and get lunch with and you know I with and get lunch with and you know I with and get lunch with and you know I think it's when I think about my think it's when I think about my think it's when I think about my favorite part of it right I'm hap I'm favorite part of it right I'm hap I'm favorite part of it right I'm hap I'm glad you know all the research is really glad you know all the research is really glad you know all the research is really really interesting and of course I love really interesting and of course I love really interesting and of course I love it because I'm you know I love to nerd it because I'm you know I love to nerd it because I'm you know I love to nerd out on it but what I really love too is out on it but what I really love too is out on it but what I really love too is that social and connective aspect and that social and connective aspect and that social and connective aspect and the ability to pause, unplug, and to the ability to pause, unplug, and to the ability to pause, unplug, and to really be kind of in the space where you really be kind of in the space where you really be kind of in the space where you are, right, with people that maybe you are, right, with people that maybe you are, right, with people that maybe you wouldn't have ever met otherwise. And wouldn't have ever met otherwise. And wouldn't have ever met otherwise. And who knows what will come out of that, who knows what will come out of that, who knows what will come out of that, right? Like you meet your new friend or
right? Like you meet your new friend or right? Like you meet your new friend or you, you, you, >> you know, and so >> you know, and so >> you know, and so >> that is probably my favorite my favorite >> that is probably my favorite my favorite >> that is probably my favorite my favorite part of kind of watching this culture part of kind of watching this culture part of kind of watching this culture bloom here. Yeah, I had uh a podcast bloom here. Yeah, I had uh a podcast bloom here. Yeah, I had uh a podcast with Milwaukee Hive and they uh they do with Milwaukee Hive and they uh they do with Milwaukee Hive and they uh they do sauna and cold plunge events in the sauna and cold plunge events in the sauna and cold plunge events in the Milwaukee area and they schedule them Milwaukee area and they schedule them Milwaukee area and they schedule them every so often and they talked about how every so often and they talked about how every so often and they talked about how one of the biggest benefits of it is the one of the biggest benefits of it is the one of the biggest benefits of it is the community gathering of meeting new community gathering of meeting new community gathering of meeting new people, forming new relationships and people, forming new relationships and people, forming new relationships and friends and having people to talk to and friends and having people to talk to and friends and having people to talk to and have something in common and the have something in common and the have something in common and the friendship and and being able to talk to friendship and and being able to talk to friendship and and being able to talk to somebody goes a long way in our mental somebody goes a long way in our mental somebody goes a long way in our mental health as well. health as well. health as well. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. Yes. >> There's places like that popping up all >> There's places like that popping up all >> There's places like that popping up all over the place. And from you being in over the place. And from you being in over the place. And from you being in part of the sauna community, what have part of the sauna community, what have part of the sauna community, what have how have you kind of seen the sauna how have you kind of seen the sauna how have you kind of seen the sauna market shift in a way? market shift in a way? market shift in a way? >> Well, yeah. I mean, it's super >> Well, yeah. I mean, it's super >> Well, yeah. I mean, it's super interesting, right? I'm kind of watching
interesting, right? I'm kind of watching interesting, right? I'm kind of watching it unfold here in the United States, but it unfold here in the United States, but it unfold here in the United States, but also in the EU and the UK, right? So, also in the EU and the UK, right? So, also in the EU and the UK, right? So, tons of mobile sauna units or sauna or tons of mobile sauna units or sauna or tons of mobile sauna units or sauna or bathous popping up uh all over Ireland, bathous popping up uh all over Ireland, bathous popping up uh all over Ireland, Scotland. Scotland. Scotland. Yeah. I mean, it's sort of coming down Yeah. I mean, it's sort of coming down Yeah. I mean, it's sort of coming down right from the Nordic countries and right from the Nordic countries and right from the Nordic countries and really kind of just exploding in really kind of just exploding in really kind of just exploding in popularity, which makes a lot of sense. popularity, which makes a lot of sense. popularity, which makes a lot of sense. I mean, and it's sort of surprising that I mean, and it's sort of surprising that I mean, and it's sort of surprising that it's happening now and not like 2,000 it's happening now and not like 2,000 it's happening now and not like 2,000 years ago, but I don't know, whatever. But happy to be here, right? And in the But happy to be here, right? And in the United States, yeah, I mean it is I United States, yeah, I mean it is I United States, yeah, I mean it is I would say even in the last I mean would say even in the last I mean would say even in the last I mean definitely you know after COVID 2020 is definitely you know after COVID 2020 is definitely you know after COVID 2020 is when it started kind of taking off and when it started kind of taking off and when it started kind of taking off and then uh last winter you saw it really then uh last winter you saw it really then uh last winter you saw it really kind of get a lot of attention. And then kind of get a lot of attention. And then kind of get a lot of attention. And then now I think uh going into the sauna
now I think uh going into the sauna now I think uh going into the sauna season now the high season uh this season now the high season uh this season now the high season uh this winter is going to be big and more and winter is going to be big and more and winter is going to be big and more and more uh facilities are being built right more uh facilities are being built right more uh facilities are being built right now uh or opening scheduled to open you now uh or opening scheduled to open you now uh or opening scheduled to open you know even in the spring. know even in the spring. know even in the spring. >> Yeah. >> Yeah. >> Yeah. >> So I think Yeah. Yeah. I mean if you >> So I think Yeah. Yeah. I mean if you >> So I think Yeah. Yeah. I mean if you look at the market research I mean the look at the market research I mean the look at the market research I mean the well the wellness industry in general is well the wellness industry in general is well the wellness industry in general is just on an upward trajectory but sauna just on an upward trajectory but sauna just on an upward trajectory but sauna and bathous in particular is valued at I and bathous in particular is valued at I and bathous in particular is valued at I don't even you know hundreds of billions don't even you know hundreds of billions don't even you know hundreds of billions of dollars and whatever in the next of dollars and whatever in the next of dollars and whatever in the next three years. three years. three years. >> Yep. Yeah. It's huge. And every year it >> Yep. Yeah. It's huge. And every year it >> Yep. Yeah. It's huge. And every year it gets it gets more and more popular gets it gets more and more popular gets it gets more and more popular >> and more and more I'm always talking to >> and more and more I'm always talking to >> and more and more I'm always talking to to what new wellness centers, to what new wellness centers, to what new wellness centers, chiropractors, massage therapists, chiropractors, massage therapists, chiropractors, massage therapists, holistic healthy living people that are holistic healthy living people that are holistic healthy living people that are looking to put a sauna in their facility looking to put a sauna in their facility looking to put a sauna in their facility to help treat their patients and for to help treat their patients and for to help treat their patients and for people to use it and get the benefits of people to use it and get the benefits of people to use it and get the benefits of it. So and then ath like athletes I
it. So and then ath like athletes I it. So and then ath like athletes I think professional athletes are really think professional athletes are really think professional athletes are really coming have come around to it. They've coming have come around to it. They've coming have come around to it. They've been doing it for a while, but I think been doing it for a while, but I think been doing it for a while, but I think they've been using them mostly at they've been using them mostly at they've been using them mostly at facilities at, you know, if I'm a facilities at, you know, if I'm a facilities at, you know, if I'm a football player, I'm using it at my NFL football player, I'm using it at my NFL football player, I'm using it at my NFL facility where now they're looking I facility where now they're looking I facility where now they're looking I mean, we get calls all I get so many mean, we get calls all I get so many mean, we get calls all I get so many calls every single week of more and more calls every single week of more and more calls every single week of more and more professional athletes that are need to professional athletes that are need to professional athletes that are need to put one in their house and for to help put one in their house and for to help put one in their house and for to help with their muscle recovery, their joint with their muscle recovery, their joint with their muscle recovery, their joint and tissue recovery, and their cardio and tissue recovery, and their cardio and tissue recovery, and their cardio system. system. system. >> Sure. So, um, now how about your >> Sure. So, um, now how about your >> Sure. So, um, now how about your personal Let's talk about your personal personal Let's talk about your personal personal Let's talk about your personal sauna use. So, how often do you like to sauna use. So, how often do you like to sauna use. So, how often do you like to use a sauna? use a sauna? use a sauna? >> Probably three, four times a week. I >> Probably three, four times a week. I >> Probably three, four times a week. I like to I don't have one at my house. like to I don't have one at my house. like to I don't have one at my house. Cry, but maybe soon. So, I go somewhere. Cry, but maybe soon. So, I go somewhere. Cry, but maybe soon. So, I go somewhere. But what I like about going somewhere is But what I like about going somewhere is But what I like about going somewhere is that I get to meet and chat with people that I get to meet and chat with people that I get to meet and chat with people that I wouldn't necessarily, right? So, that I wouldn't necessarily, right? So, that I wouldn't necessarily, right? So, I do like that part of it. So, I I
I do like that part of it. So, I I I do like that part of it. So, I I probably do that. Um, yeah, about three probably do that. Um, yeah, about three probably do that. Um, yeah, about three or four times a week. And I've been or four times a week. And I've been or four times a week. And I've been doing that for doing that for doing that for my gosh, a number of years. I like when my gosh, a number of years. I like when my gosh, a number of years. I like when I go out of town to try and find Oh, I go out of town to try and find Oh, I go out of town to try and find Oh, that's the best. Yeah, some cool thing, that's the best. Yeah, some cool thing, that's the best. Yeah, some cool thing, you know, and so yeah, I've had some you know, and so yeah, I've had some you know, and so yeah, I've had some cool experiences through that. But yeah, cool experiences through that. But yeah, cool experiences through that. But yeah, I mean, it's been really great. I just I mean, it's been really great. I just I mean, it's been really great. I just Yeah, I mean, I genuinely enjoy it. I do Yeah, I mean, I genuinely enjoy it. I do Yeah, I mean, I genuinely enjoy it. I do also feel like I sleep great. also feel like I sleep great. also feel like I sleep great. >> Mhm. >> Mhm. >> Mhm. >> I remember the first time. Do you >> I remember the first time. Do you >> I remember the first time. Do you remember the first time you did a sauna? remember the first time you did a sauna? remember the first time you did a sauna? >> Yeah. Yeah, I do. It was it Well, I >> Yeah. Yeah, I do. It was it Well, I >> Yeah. Yeah, I do. It was it Well, I mean, I was young. I was My grandparents mean, I was young. I was My grandparents mean, I was young. I was My grandparents had a old woodfire outside and we jump had a old woodfire outside and we jump had a old woodfire outside and we jump in the snow, jump in the lake. But at in the snow, jump in the lake. But at in the snow, jump in the lake. But at that time, I was before puberty. I that time, I was before puberty. I that time, I was before puberty. I enjoyed it, but it wasn't like I think I enjoyed it, but it wasn't like I think I enjoyed it, but it wasn't like I think I feel like it's once you get after feel like it's once you get after feel like it's once you get after puberty and you become like a an adult, puberty and you become like a an adult, puberty and you become like a an adult, then you start to really notice how much then you start to really notice how much then you start to really notice how much better you feel. And then I probably got better you feel. And then I probably got better you feel. And then I probably got back into it uh I would say about 11
back into it uh I would say about 11 back into it uh I would say about 11 years ago. years ago. years ago. >> Okay. Yeah. I Okay. Well, you're so >> Okay. Yeah. I Okay. Well, you're so >> Okay. Yeah. I Okay. Well, you're so right cuz I don't remember the first right cuz I don't remember the first right cuz I don't remember the first time ever, I guess. But I remember the time ever, I guess. But I remember the time ever, I guess. But I remember the first time as an adult and I went and I first time as an adult and I went and I first time as an adult and I went and I did a cold plunge outside and it was did a cold plunge outside and it was did a cold plunge outside and it was like slightly snowing and I was like, like slightly snowing and I was like, like slightly snowing and I was like, "This is like magical, you know?" And I "This is like magical, you know?" And I "This is like magical, you know?" And I went home and I slept. I mean went home and I slept. I mean went home and I slept. I mean >> Mhm. I just about had the best sleep of >> Mhm. I just about had the best sleep of >> Mhm. I just about had the best sleep of my life, you know, and I felt amazing my life, you know, and I felt amazing my life, you know, and I felt amazing and yeah, that's sort of And then, you and yeah, that's sort of And then, you and yeah, that's sort of And then, you know, fast forward like three years and know, fast forward like three years and know, fast forward like three years and now I'm now I'm now I'm >> Yep. Exactly. Now you're in the world. >> Yep. Exactly. Now you're in the world. >> Yep. Exactly. Now you're in the world. >> Yeah. But yeah, so yeah, I mean I would >> Yeah. But yeah, so yeah, I mean I would >> Yeah. But yeah, so yeah, I mean I would love that was kind of the inspiration love that was kind of the inspiration love that was kind of the inspiration behind like why I started the brand, behind like why I started the brand, behind like why I started the brand, right? right? right? >> Yeah. So let's talk about that. Can you >> Yeah. So let's talk about that. Can you >> Yeah. So let's talk about that. Can you say the name of your company again? say the name of your company again? say the name of your company again? >> St. Lucy. >> St. Lucy. >> St. Lucy. >> St. Lucy. St. Lucy Sauna Serum. >> St. Lucy. St. Lucy Sauna Serum. >> St. Lucy. St. Lucy Sauna Serum. >> Yes.
>> Yes. >> Yes. >> Perfect. And you're based out of >> Perfect. And you're based out of >> Perfect. And you're based out of Minnesota. Minnesota. Minnesota. >> Yes, we're based out of Minnesota. I >> Yes, we're based out of Minnesota. I >> Yes, we're based out of Minnesota. I mean, I was born and raised here. So, I mean, I was born and raised here. So, I mean, I was born and raised here. So, I did live for a number of years down in did live for a number of years down in did live for a number of years down in Florida, which uh is actually home to Florida, which uh is actually home to Florida, which uh is actually home to St. Lucy County where family that uh St. Lucy County where family that uh St. Lucy County where family that uh lives there and I lived there for a long lives there and I lived there for a long lives there and I lived there for a long time. And they are very famous for their time. And they are very famous for their time. And they are very famous for their grapefruit and orange groves. grapefruit and orange groves. grapefruit and orange groves. >> Okay. >> Okay. >> Okay. >> And there is grapefruit essential oil in >> And there is grapefruit essential oil in >> And there is grapefruit essential oil in the sauna serum. And that's one of the the sauna serum. And that's one of the the sauna serum. And that's one of the >> Is that what is that how you came with >> Is that what is that how you came with >> Is that what is that how you came with came to that name? came to that name? came to that name? >> Yeah. Mhm. Yep. So it's like has family >> Yeah. Mhm. Yep. So it's like has family >> Yeah. Mhm. Yep. So it's like has family origins. Yeah. I my grandpa lived there origins. Yeah. I my grandpa lived there origins. Yeah. I my grandpa lived there and we used to walk around the orange and we used to walk around the orange and we used to walk around the orange groves and grapefruit groves and pick groves and grapefruit groves and pick groves and grapefruit groves and pick them. So, do you remember the moment them. So, do you remember the moment them. So, do you remember the moment that when it came to you that you wanted that when it came to you that you wanted that when it came to you that you wanted to start a sauna serum company? to start a sauna serum company? to start a sauna serum company? >> Yes, actually I do. >> Yes, actually I do. >> Yes, actually I do. >> Mhm. >> Mhm. >> Mhm. >> I was at the sauna and cold plunge gym
>> I was at the sauna and cold plunge gym >> I was at the sauna and cold plunge gym and I and I and I was putting something in my hair because was putting something in my hair because was putting something in my hair because I was noticing that my hair was getting I was noticing that my hair was getting I was noticing that my hair was getting so dry and I was putting something in my so dry and I was putting something in my so dry and I was putting something in my hair and I was trying a bunch of hair and I was trying a bunch of hair and I was trying a bunch of different stuff. I didn't really like different stuff. I didn't really like different stuff. I didn't really like the way it smelled or maybe it smelled the way it smelled or maybe it smelled the way it smelled or maybe it smelled too strong in the sauna or I didn't too strong in the sauna or I didn't too strong in the sauna or I didn't really like the way it was feeling and really like the way it was feeling and really like the way it was feeling and I'm like what should I do? Like I'm like what should I do? Like I'm like what should I do? Like >> I and I was talking to other people and >> I and I was talking to other people and >> I and I was talking to other people and they're like what do you put in your they're like what do you put in your they're like what do you put in your hair cuz mine's dry. And I'm like well hair cuz mine's dry. And I'm like well hair cuz mine's dry. And I'm like well I'm trying this, I'm trying that, you I'm trying this, I'm trying that, you I'm trying this, I'm trying that, you know. And then I thought why doesn't know. And then I thought why doesn't know. And then I thought why doesn't something like this exist? something like this exist? something like this exist? And then of course like anyone I thought And then of course like anyone I thought And then of course like anyone I thought I'm going to make it. I'm going to make it. I'm going to make it. >> There you go. >> There you go. >> There you go. And so I did. Yeah. And uh And so I did. Yeah. And uh And so I did. Yeah. And uh you know I really so it was sort of this you know I really so it was sort of this you know I really so it was sort of this evolution right from this very intense evolution right from this very intense evolution right from this very intense like research world where I was really like research world where I was really like research world where I was really interested in kind of all the science interested in kind of all the science interested in kind of all the science behind it and was writing and reading behind it and was writing and reading behind it and was writing and reading all of this stuff and um talking to all
all of this stuff and um talking to all all of this stuff and um talking to all these really brilliant uh researchers these really brilliant uh researchers these really brilliant uh researchers and scientists about it. And then and and scientists about it. And then and and scientists about it. And then and then it just kind of struck me like, then it just kind of struck me like, then it just kind of struck me like, huh, something like this should exist, huh, something like this should exist, huh, something like this should exist, you know, why couldn't I try it? And so you know, why couldn't I try it? And so you know, why couldn't I try it? And so then I really dove into that, like all then I really dove into that, like all then I really dove into that, like all the research behind different herbs and the research behind different herbs and the research behind different herbs and oils and combinations of those that work oils and combinations of those that work oils and combinations of those that work really well together for skin and hair really well together for skin and hair really well together for skin and hair enhance this moment of, you know, peace, enhance this moment of, you know, peace, enhance this moment of, you know, peace, relaxation, relaxation, relaxation, uh, and make it kind of like a a moment uh, and make it kind of like a a moment uh, and make it kind of like a a moment of, uh, self care really, you know. of, uh, self care really, you know. of, uh, self care really, you know. >> Mhm. And that was kind of the driving >> Mhm. And that was kind of the driving >> Mhm. And that was kind of the driving force behind force behind force behind what started it. what started it. what started it. >> Awesome. So, let's um let's back up a >> Awesome. So, let's um let's back up a >> Awesome. So, let's um let's back up a little bit. So, what is the product? little bit. So, what is the product? little bit. So, what is the product? What is it made out of? And then when do What is it made out of? And then when do What is it made out of? And then when do I use it? Do I use it before I go in the I use it? Do I use it before I go in the I use it? Do I use it before I go in the sauna, in the sauna, after the sauna? sauna, in the sauna, after the sauna? sauna, in the sauna, after the sauna? And then what do how do I use it? What And then what do how do I use it? What And then what do how do I use it? What do I put it on? do I put it on? do I put it on? >> Yes. So, it is six ingredients. It's
>> Yes. So, it is six ingredients. It's >> Yes. So, it is six ingredients. It's Hoba, rose hip, sunflower oils, rosemary Hoba, rose hip, sunflower oils, rosemary Hoba, rose hip, sunflower oils, rosemary extract, uh, and then grapefruit and extract, uh, and then grapefruit and extract, uh, and then grapefruit and clary sage essential oils. Um, and clary sage essential oils. Um, and clary sage essential oils. Um, and that's all that's in there, right? So, that's all that's in there, right? So, that's all that's in there, right? So, super simple product, but really packed super simple product, but really packed super simple product, but really packed full of vitamins, antioxidants, full of vitamins, antioxidants, full of vitamins, antioxidants, and purposely chosen with Hoba and rose and purposely chosen with Hoba and rose and purposely chosen with Hoba and rose hip because they are quite light oils hip because they are quite light oils hip because they are quite light oils and so they soak in quickly and they and so they soak in quickly and they and so they soak in quickly and they don't sit greasy on the skin, right? don't sit greasy on the skin, right? don't sit greasy on the skin, right? >> Mhm. >> Mhm. >> Mhm. So, and scented with essential oils So, and scented with essential oils So, and scented with essential oils because of it's they're it's a subtle because of it's they're it's a subtle because of it's they're it's a subtle kind of earthy kind of earthy kind of earthy uh grounding scent because strong scents uh grounding scent because strong scents uh grounding scent because strong scents in the sauna are a little in the sauna are a little in the sauna are a little >> overwhelming. They you know can be the >> overwhelming. They you know can be the >> overwhelming. They you know can be the heat can make them even stronger. heat can make them even stronger. heat can make them even stronger. >> Oh yeah, for sure. >> Oh yeah, for sure. >> Oh yeah, for sure. >> So, yeah. So, I wanted I was very >> So, yeah. So, I wanted I was very >> So, yeah. So, I wanted I was very purposeful about that and so yeah, you purposeful about that and so yeah, you purposeful about that and so yeah, you use it on your hair and on your skin.
use it on your hair and on your skin. use it on your hair and on your skin. Um, it works for both. Um, what I do is Um, it works for both. Um, what I do is Um, it works for both. Um, what I do is I put it before I go in. I put it on my I put it before I go in. I put it on my I put it before I go in. I put it on my hair. Um, and I put it kind of on my hair. Um, and I put it kind of on my hair. Um, and I put it kind of on my face, my hands, my arms, and there's face, my hands, my arms, and there's face, my hands, my arms, and there's kind of a a like a personal aroma kind of a a like a personal aroma kind of a a like a personal aroma therapy aspect to it as well. Right. So, therapy aspect to it as well. Right. So, therapy aspect to it as well. Right. So, I go in and the steam kind of opens the I go in and the steam kind of opens the I go in and the steam kind of opens the pores up. It soaks in. Super good for pores up. It soaks in. Super good for pores up. It soaks in. Super good for your skin, super good for your hair. um your skin, super good for your hair. um your skin, super good for your hair. um you know kind of adds something a little you know kind of adds something a little you know kind of adds something a little luxurious to your session. Yeah. luxurious to your session. Yeah. luxurious to your session. Yeah. >> So it essentially kind of moisturizes >> So it essentially kind of moisturizes >> So it essentially kind of moisturizes our skin and our hair, keeps it our skin and our hair, keeps it our skin and our hair, keeps it >> versus drying it out. So how long have >> versus drying it out. So how long have >> versus drying it out. So how long have you been doing this? you been doing this? you been doing this? Well, I started the company Well, I started the company Well, I started the company uh my gosh, I I think I filed for, you uh my gosh, I I think I filed for, you uh my gosh, I I think I filed for, you know, my business license like had to be know, my business license like had to be know, my business license like had to be the summer of 2024, I believe.
the summer of 2024, I believe. the summer of 2024, I believe. >> Okay. >> Okay. >> Okay. >> Um and I was uh Yep. I I remember doing >> Um and I was uh Yep. I I remember doing >> Um and I was uh Yep. I I remember doing it. I was sitting in my backyard and I it. I was sitting in my backyard and I it. I was sitting in my backyard and I was like, should I do this? You know, was like, should I do this? You know, was like, should I do this? You know, >> is this crazy? Yeah. Yeah. >> How long have you personally been using >> How long have you personally been using >> How long have you personally been using your serum since that's since you your serum since that's since you your serum since that's since you started or were you using it a little started or were you using it a little started or were you using it a little bit before? bit before? bit before? >> Well, a little before I got I was trying >> Well, a little before I got I was trying >> Well, a little before I got I was trying out a bunch of stuff, you know. I'm out a bunch of stuff, you know. I'm out a bunch of stuff, you know. I'm like, do I like this? You know, and then like, do I like this? You know, and then like, do I like this? You know, and then I tried coconut oil kind of based like I tried coconut oil kind of based like I tried coconut oil kind of based like stuff and I'm like, h I want it to be stuff and I'm like, h I want it to be stuff and I'm like, h I want it to be lighter, you know? So, I was trying out lighter, you know? So, I was trying out lighter, you know? So, I was trying out a bunch of stuff. I really love Hoba oil a bunch of stuff. I really love Hoba oil a bunch of stuff. I really love Hoba oil just uh myself. Like I it's just my just uh myself. Like I it's just my just uh myself. Like I it's just my favorite oil. I think it is it it mimics favorite oil. I think it is it it mimics favorite oil. I think it is it it mimics the natural sebum in our skin. So our the natural sebum in our skin. So our the natural sebum in our skin. So our skin is really easily absorbs it and and skin is really easily absorbs it and and skin is really easily absorbs it and and it works super well with rose hip oil it works super well with rose hip oil it works super well with rose hip oil and combine them and they are like can and combine them and they are like can and combine them and they are like can just you know just sink in super deeply
just you know just sink in super deeply just you know just sink in super deeply and really moisturize. Um and so yeah, a and really moisturize. Um and so yeah, a and really moisturize. Um and so yeah, a lot of people too actually tell me that lot of people too actually tell me that lot of people too actually tell me that they use it after as well they use it after as well they use it after as well >> um and put it on their face because >> um and put it on their face because >> um and put it on their face because they've come out and they feel a little they've come out and they feel a little they've come out and they feel a little bit tight. So it helps to kind of bit tight. So it helps to kind of bit tight. So it helps to kind of moisturize that and you know get that moisturize that and you know get that moisturize that and you know get that post on a glow post on a glow post on a glow >> as we say. >> as we say. >> as we say. >> Awesome. Yep. >> Awesome. Yep. >> Awesome. Yep. >> Yep. >> Yep. >> Yep. >> So where where do they you sell it >> So where where do they you sell it >> So where where do they you sell it online and and you got some uh it's in online and and you got some uh it's in online and and you got some uh it's in some stores in you say Ireland, some stores in you say Ireland, some stores in you say Ireland, Scotland, England? It's in one store in Scotland, England? It's in one store in Scotland, England? It's in one store in Scotland right now. Um, but we are in I Scotland right now. Um, but we are in I Scotland right now. Um, but we are in I think we are up to about 11 states. Um, think we are up to about 11 states. Um, think we are up to about 11 states. Um, we are in a bunch of stores in Minnesota we are in a bunch of stores in Minnesota we are in a bunch of stores in Minnesota here, a place um, Alabama, Colorado, here, a place um, Alabama, Colorado, here, a place um, Alabama, Colorado, Florida, Michigan, Massachusetts, Florida, Michigan, Massachusetts, Florida, Michigan, Massachusetts, Montana, New Jersey, Oregon, Texas, Montana, New Jersey, Oregon, Texas, Montana, New Jersey, Oregon, Texas, Utah, Wisconsin. Utah, Wisconsin. Utah, Wisconsin. Um, yeah. and continuing to add to that
Um, yeah. and continuing to add to that Um, yeah. and continuing to add to that list which is list which is list which is >> how did how did you end up in Europe? >> how did how did you end up in Europe? >> how did how did you end up in Europe? You did you know somebody over there? You did you know somebody over there? You did you know somebody over there? >> Well, I know her now I guess. >> Well, I know her now I guess. >> Well, I know her now I guess. >> How did you >> How did you >> How did you >> but like I I just I mean gosh I >> but like I I just I mean gosh I >> but like I I just I mean gosh I probably social media or something but probably social media or something but probably social media or something but >> Yeah. >> Yeah. >> Yeah. >> Yeah. I mean, it's really exploding over >> Yeah. I mean, it's really exploding over >> Yeah. I mean, it's really exploding over there, right? So, it's more and more there, right? So, it's more and more there, right? So, it's more and more becoming more and more kind of common, becoming more and more kind of common, becoming more and more kind of common, right? And I actually went over to right? And I actually went over to right? And I actually went over to Scotland this summer in Ireland and Scotland this summer in Ireland and Scotland this summer in Ireland and just, you know, meeting and chatting just, you know, meeting and chatting just, you know, meeting and chatting with people and they're like, "Yeah, I'm with people and they're like, "Yeah, I'm with people and they're like, "Yeah, I'm going I went to a sauna yesterday with going I went to a sauna yesterday with going I went to a sauna yesterday with my sister or whatever. It's so awesome. my sister or whatever. It's so awesome. my sister or whatever. It's so awesome. Like, they're just popping up all over Like, they're just popping up all over Like, they're just popping up all over here." And I was like, "Totally. it's here." And I was like, "Totally. it's here." And I was like, "Totally. it's the same thing happening for us, you the same thing happening for us, you the same thing happening for us, you know, like yeah, like how cool is this? know, like yeah, like how cool is this? know, like yeah, like how cool is this? And um so yeah, it was a really great And um so yeah, it was a really great And um so yeah, it was a really great experience. But yeah, that one store
experience. But yeah, that one store experience. But yeah, that one store over there maybe, you know, who knows over there maybe, you know, who knows over there maybe, you know, who knows what the future holds. I don't know. what the future holds. I don't know. what the future holds. I don't know. Hopefully one day, right? Yeah. Hopefully one day, right? Yeah. Hopefully one day, right? Yeah. >> Yep. So, back to your sauna sessions. >> Yep. So, back to your sauna sessions. >> Yep. So, back to your sauna sessions. How what is your how long do you How what is your how long do you How what is your how long do you typically like to use the sauna when typically like to use the sauna when typically like to use the sauna when you're in it? you're in it? you're in it? >> Like rounds? >> Like rounds? >> Like rounds? >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. Yeah. >> Yeah. I usually do 10 minutes in the >> Yeah. I usually do 10 minutes in the >> Yeah. I usually do 10 minutes in the sauna sauna sauna >> and then I like to sit in the cold >> and then I like to sit in the cold >> and then I like to sit in the cold probably for like honestly until I feel probably for like honestly until I feel probably for like honestly until I feel like I don't want to be in there like I don't want to be in there like I don't want to be in there anymore. anymore. anymore. >> Yeah. >> Yeah. >> Yeah. >> I like to do uh >> I like to do uh >> I like to do uh uh uh uh just kind of based on feel, right? Where just kind of based on feel, right? Where just kind of based on feel, right? Where I'm like, am I feeling too overheated I'm like, am I feeling too overheated I'm like, am I feeling too overheated and too hot and feeling like it's time and too hot and feeling like it's time and too hot and feeling like it's time to get out? It's been about 15 minutes. to get out? It's been about 15 minutes. to get out? It's been about 15 minutes. Then I'm going to get out. Um, and then Then I'm going to get out. Um, and then Then I'm going to get out. Um, and then I like to sit in a cold plunge. And I I I like to sit in a cold plunge. And I I I like to sit in a cold plunge. And I I really like the cold plunge. It really really like the cold plunge. It really really like the cold plunge. It really is. And it has some interesting is. And it has some interesting is. And it has some interesting connections to different therapy connections to different therapy connections to different therapy techniques. If you don't mind me nerding
techniques. If you don't mind me nerding techniques. If you don't mind me nerding out first. out first. out first. >> Yes, let's nerd out. >> Yes, let's nerd out. >> Yes, let's nerd out. >> Yeah. Okay. Uh, so there's a behavioral >> Yeah. Okay. Uh, so there's a behavioral >> Yeah. Okay. Uh, so there's a behavioral therapy called DBT, dialectical therapy called DBT, dialectical therapy called DBT, dialectical behavioral therapy. And one of the behavioral therapy. And one of the behavioral therapy. And one of the practices that DBT uses is to hold ice practices that DBT uses is to hold ice practices that DBT uses is to hold ice or to take a cold shower. Temperature in or to take a cold shower. Temperature in or to take a cold shower. Temperature in general can be used to kind of help with general can be used to kind of help with general can be used to kind of help with uh emotional regulation, feelings of uh emotional regulation, feelings of uh emotional regulation, feelings of anxiety, all that stuff. And so it's anxiety, all that stuff. And so it's anxiety, all that stuff. And so it's interesting to me as a, you know, mental interesting to me as a, you know, mental interesting to me as a, you know, mental health professional that the cold water health professional that the cold water health professional that the cold water immersion, right? what people talk about immersion, right? what people talk about immersion, right? what people talk about your heart rate slows right after the your heart rate slows right after the your heart rate slows right after the initial panic. initial panic. initial panic. >> Yep. Yep. >> Yep. Yep. >> Yep. Yep. >> Right. Your heart rate slows down and >> Right. Your heart rate slows down and >> Right. Your heart rate slows down and you're able you're able you're able to more regulate that feeling of being to more regulate that feeling of being to more regulate that feeling of being fearful, scared, right? I'm doing this. fearful, scared, right? I'm doing this. fearful, scared, right? I'm doing this. Like, you know, your heart rate kind of
Like, you know, your heart rate kind of Like, you know, your heart rate kind of shoots up and then you're able to kind shoots up and then you're able to kind shoots up and then you're able to kind of calm down. And so this is just my of calm down. And so this is just my of calm down. And so this is just my personal hypothesis, right? I don't personal hypothesis, right? I don't personal hypothesis, right? I don't believe there's any published studies believe there's any published studies believe there's any published studies that looked at that specifically, but that looked at that specifically, but that looked at that specifically, but I'm just noticing the the connection I'm just noticing the the connection I'm just noticing the the connection there, right, between already like there, right, between already like there, right, between already like longstanding kind of mental health longstanding kind of mental health longstanding kind of mental health techniques and how this practice may fit techniques and how this practice may fit techniques and how this practice may fit with those. with those. with those. >> Um, do you So, have you used the >> Um, do you So, have you used the >> Um, do you So, have you used the infrared sauna before? infrared sauna before? infrared sauna before? >> Mhm. it. How do you How do you enjoy it? >> Mhm. it. How do you How do you enjoy it? >> Mhm. it. How do you How do you enjoy it? >> I like it. I like it. It's a little bit >> I like it. I like it. It's a little bit >> I like it. I like it. It's a little bit cooler. I wouldn't say cooler, but it's cooler. I wouldn't say cooler, but it's cooler. I wouldn't say cooler, but it's at, you know, about 160 180, right? at, you know, about 160 180, right? at, you know, about 160 180, right? >> So, it's at a lower temperature, which >> So, it's at a lower temperature, which >> So, it's at a lower temperature, which is nice. I went to one and I sat in is nice. I went to one and I sat in is nice. I went to one and I sat in there for like there for like there for like I mean I don't know 20 minutes something I mean I don't know 20 minutes something I mean I don't know 20 minutes something like you can just kind of sit for a like you can just kind of sit for a like you can just kind of sit for a little bit longer as opposed to if
little bit longer as opposed to if little bit longer as opposed to if you're up at 200 degrees sometimes. you're up at 200 degrees sometimes. you're up at 200 degrees sometimes. >> Yeah. >> Yeah. >> Yeah. >> Yeah. 15 minutes you're like >> Yeah. 15 minutes you're like >> Yeah. 15 minutes you're like >> I'm Yeah. >> I'm Yeah. >> I'm Yeah. >> And that's kind of what I like. That's >> And that's kind of what I like. That's >> And that's kind of what I like. That's why I prefer infrared. I And I love them why I prefer infrared. I And I love them why I prefer infrared. I And I love them all. They're all great for us. But I all. They're all great for us. But I all. They're all great for us. But I like using the infrared because I can like using the infrared because I can like using the infrared because I can stay in there longer. I end up getting a stay in there longer. I end up getting a stay in there longer. I end up getting a much longer sweat and I feel like I get much longer sweat and I feel like I get much longer sweat and I feel like I get more endorphins released and then it more endorphins released and then it more endorphins released and then it doesn't kick me out right away. And I doesn't kick me out right away. And I doesn't kick me out right away. And I I'll use my best friend's woodfired I'll use my best friend's woodfired I'll use my best friend's woodfired sauna out in his backyard and we'll get sauna out in his backyard and we'll get sauna out in his backyard and we'll get it up to 210° and I love it. And I will it up to 210° and I love it. And I will it up to 210° and I love it. And I will go back and forth from the cold plunge go back and forth from the cold plunge go back and forth from the cold plunge into the sauna and I feel fantastic. But into the sauna and I feel fantastic. But into the sauna and I feel fantastic. But with the infrared, I typically like to with the infrared, I typically like to with the infrared, I typically like to just do one longer session from the just do one longer session from the just do one longer session from the get-go and then I'll get out and do the get-go and then I'll get out and do the get-go and then I'll get out and do the cold shock therapy and then I'll go on cold shock therapy and then I'll go on cold shock therapy and then I'll go on with my day. So I think I get well, we with my day. So I think I get well, we with my day. So I think I get well, we get more of a cardiovascular workout get more of a cardiovascular workout get more of a cardiovascular workout being in the infrared a little bit being in the infrared a little bit being in the infrared a little bit longer and it kind of it sustains that longer and it kind of it sustains that longer and it kind of it sustains that higher elevated heart rate while we're higher elevated heart rate while we're higher elevated heart rate while we're in there and it's kind of more like in there and it's kind of more like in there and it's kind of more like going for a long run where the
going for a long run where the going for a long run where the traditional sonic kind of kicks us out a traditional sonic kind of kicks us out a traditional sonic kind of kicks us out a little bit sooner than the infrared. But little bit sooner than the infrared. But little bit sooner than the infrared. But there's fantastic cardiovascular there's fantastic cardiovascular there's fantastic cardiovascular benefits to both. And at the end of the benefits to both. And at the end of the benefits to both. And at the end of the day, just get in there, get in a sauna, day, just get in there, get in a sauna, day, just get in there, get in a sauna, and start sweating buckets, and you're and start sweating buckets, and you're and start sweating buckets, and you're going to feel better. You're going to going to feel better. You're going to going to feel better. You're going to get great health benefits. get great health benefits. get great health benefits. >> Yeah. You know, I was at a talk with a >> Yeah. You know, I was at a talk with a >> Yeah. You know, I was at a talk with a researchers, this was probably last researchers, this was probably last researchers, this was probably last year, and um gosh, his name was Dr. year, and um gosh, his name was Dr. year, and um gosh, his name was Dr. Anthony, can't think of his last name, Anthony, can't think of his last name, Anthony, can't think of his last name, but he is over in England, and he but he is over in England, and he but he is over in England, and he studies exercise physiology. And what he studies exercise physiology. And what he studies exercise physiology. And what he said was, "What sauna is the best? said was, "What sauna is the best? said was, "What sauna is the best? Whichever one you like the most?" Whichever one you like the most?" Whichever one you like the most?" >> Yep. >> Yep. >> Yep. >> Because right because he gave a really >> Because right because he gave a really >> Because right because he gave a really interesting answer to like because if interesting answer to like because if interesting answer to like because if you enjoy it, you'll do it more. you enjoy it, you'll do it more. you enjoy it, you'll do it more. >> Mhm. >> Mhm. >> Mhm. >> That's the if you like it, if if you >> That's the if you like it, if if you >> That's the if you like it, if if you like it, you'll just do it more and then like it, you'll just do it more and then like it, you'll just do it more and then you'll get more benefits from it. Right. you'll get more benefits from it. Right. you'll get more benefits from it. Right. And I love that. I love that. I'm like,
And I love that. I love that. I'm like, And I love that. I love that. I'm like, absolutely. Right. if you know absolutely. Right. if you know absolutely. Right. if you know I can't even think but and I had to go I can't even think but and I had to go I can't even think but and I had to go eat like a 100 pounds of bubble gum or eat like a 100 pounds of bubble gum or eat like a 100 pounds of bubble gum or something. I'm like I don't want to do something. I'm like I don't want to do something. I'm like I don't want to do that. that. that. >> Exactly. >> Exactly. >> Exactly. Yeah. Yeah. Yeah. >> Mhm. Perfect. All right. Um is there >> Mhm. Perfect. All right. Um is there >> Mhm. Perfect. All right. Um is there anything else you'd like to talk about, anything else you'd like to talk about, anything else you'd like to talk about, Sierra? Sierra? Sierra? >> Yes. So, super exciting news from the >> Yes. So, super exciting news from the >> Yes. So, super exciting news from the St. Lucy world is that we have a brand St. Lucy world is that we have a brand St. Lucy world is that we have a brand new exciting new exciting new exciting design for our bottles. So, we redid the design for our bottles. So, we redid the design for our bottles. So, we redid the label recently. I don't know if you can label recently. I don't know if you can label recently. I don't know if you can see her. see her. see her. >> That looks awesome. >> That looks awesome. >> That looks awesome. >> Thank you. >> Thank you. >> Thank you. >> Did you design that? >> Did you design that? >> Did you design that? >> No, I know my strength is in this is not >> No, I know my strength is in this is not >> No, I know my strength is in this is not one of them. Yeah, me neither. one of them. Yeah, me neither. one of them. Yeah, me neither. >> Um Yeah, but that's okay. But so yeah, >> Um Yeah, but that's okay. But so yeah, >> Um Yeah, but that's okay. But so yeah, we we upgraded the sun and we're super we we upgraded the sun and we're super we we upgraded the sun and we're super excited about it and we're going to be excited about it and we're going to be excited about it and we're going to be coming out with some, you know, other coming out with some, you know, other coming out with some, you know, other exciting fun little merch ideas soon as
exciting fun little merch ideas soon as exciting fun little merch ideas soon as well. And so yeah, super excited about well. And so yeah, super excited about well. And so yeah, super excited about sauna season. Um, happy sweating to all. sauna season. Um, happy sweating to all. sauna season. Um, happy sweating to all. >> Awesome. Yep. >> Awesome. Yep. >> Awesome. Yep. >> Yeah. >> Yeah. >> Yeah. >> Perfect. Well, thanks for coming on. If >> Perfect. Well, thanks for coming on. If >> Perfect. Well, thanks for coming on. If if I wanted to buy your product, where if I wanted to buy your product, where if I wanted to buy your product, where could I buy it at? could I buy it at? could I buy it at? >> Yeah. Well, you can buy it in person at >> Yeah. Well, you can buy it in person at >> Yeah. Well, you can buy it in person at any of the stores listed on our website. any of the stores listed on our website. any of the stores listed on our website. They're all right there. Um, and all They're all right there. Um, and all They're all right there. Um, and all >> What's your website? >> What's your website? >> What's your website? >> Our website is shopslucy.com >> Our website is shopslucy.com >> Our website is shopslucy.com and Lucy is spelled lu c i e. So, yeah. and Lucy is spelled lu c i e. So, yeah. and Lucy is spelled lu c i e. So, yeah. Uh, and then our Instagram is the same. Uh, and then our Instagram is the same. Uh, and then our Instagram is the same. It's @shop staintlucy, all one word. And It's @shop staintlucy, all one word. And It's @shop staintlucy, all one word. And yeah, come hang out. yeah, come hang out. yeah, come hang out. >> Yeah. Well, I I recommend everybody to >> Yeah. Well, I I recommend everybody to >> Yeah. Well, I I recommend everybody to go to the to the website and buy it and go to the to the website and buy it and go to the to the website and buy it and try it. And I've heard fantastic reviews try it. And I've heard fantastic reviews try it. And I've heard fantastic reviews about it. And I haven't had a chance to about it. And I haven't had a chance to about it. And I haven't had a chance to use it myself, but I'm going to get some use it myself, but I'm going to get some use it myself, but I'm going to get some myself. And then I'll maybe have you myself. And then I'll maybe have you myself. And then I'll maybe have you back on to talk about the benefits that back on to talk about the benefits that back on to talk about the benefits that I've I've received from your your sauna I've I've received from your your sauna I've I've received from your your sauna serum.
serum. serum. >> I would love that. That would be >> I would love that. That would be >> I would love that. That would be awesome. awesome. awesome. >> All right. Perfect. Well, thanks for >> All right. Perfect. Well, thanks for >> All right. Perfect. Well, thanks for having coming on. I really appreciate having coming on. I really appreciate having coming on. I really appreciate it. And that's it for this episode of it. And that's it for this episode of it. And that's it for this episode of the Sweat Fanatic Podcast. And stay the Sweat Fanatic Podcast. And stay the Sweat Fanatic Podcast. And stay tuned for more episodes coming out every tuned for more episodes coming out every tuned for more episodes coming out every other week. And until next time, get out other week. And until next time, get out other week. And until next time, get out there and sweat.
Transcript auto-generated by YouTube. Verbatim — duplicates intentionally preserved.
The mental health benefits of sauna aren't anecdotal. They're biological. Heat stress triggers adaptations that carry into daily life—better cortisol regulation, improved cardiovascular function, enhanced emotional resilience. You're not just relaxing. You're training your brain to handle stress more efficiently.
Emerging research shows promise for heat therapy in treating depression. Controlled hyperthermia—raising core body temperature through sauna use—appears to influence serotonin pathways and inflammatory markers associated with depressive symptoms. This isn't a replacement for therapy or medication. It's an adjunct. One more tool that addresses the physiological underpinnings of mental health, not just the thoughts.
Loneliness is a public health crisis. Mental health professionals know this. But clinical interventions don't replace human connection. Sauna creates space for community without the pressure of conversation. You share the heat. You share the silence. Connection happens without performance.
Finland's cultural wisdom: sauna as social ritual. Japan's onsen tradition. Turkey's hammams. These aren't luxury experiences—they're communal health practices. The West is rediscovering what other cultures never forgot.
Traditional Finnish saunas: High heat (180-200°F), shorter sessions (10-20 min), intense cardiovascular stress. Infrared saunas: Lower heat (120-150°F), longer sessions (20-40 min), deeper tissue penetration, gentler experience. Both work. Traditional saunas create more acute stress response. Infrared offers accessibility for those with cardiovascular concerns. The best sauna is the one you'll actually use consistently.
Sierra ties sauna to DBT (Dialectical Behavior Therapy) principles—specifically, distress tolerance. Cold plunge after sauna isn't just physical contrast. It's practicing emotional regulation in real-time. The same skills that help you tolerate ice water help you tolerate difficult emotions without reactive behavior.
Frequency: 3-4 sessions per week for sustained mental health benefits. Occasional use feels good—regular use creates change.
Duration: 15-30 minutes depending on sauna type. Listen to your body, not a timer.
Post-sauna: Cold plunge optional but powerful. 60-90 seconds. Focus on breath. Notice the calm afterward.
Community: Solo sessions are fine. Shared sessions build connection. Both have value.
