Heat Shock Proteins Revealed!

00:00 welcome to this edition of mri's dynamic seminar Series in this session we will uncover the long hidden secrets of the incredible power of heat shock protein activation technology once again MRI was first in introducing Cutting Edge technology through the development of a viable heat shock protein activating product the Revelation you are about to witness is founded in real science in fact there are hundreds of exciting studies on heat shock proteins better yet the compound we will reveal is clinically tested and trained human athletes this is truly cuttingedge technology heat shock proteins are the next revolution in performance supplementation introducing revolutionary heat shock activation technology HSP active with patented Tex OE only from MRI finally turn more of the protein you eat into the muscle you want heat shock protein prots are

01:00 functional proteins that fold dietary proteins the proteins you eat into muscle usable form remember this simple equation more heat chock proteins equal more muscle usable protein this illustration represents one of the key functions of heat shock proteins first a newly formed unfolded protein enters a heat shock protein next the heat shock protein folds the protein into muscle usable form finally the folded protein exits the heat shock protein and becomes new muscle fiber what we're talking about is a complete shift in paradigms through HSP technology we can now impact muscle protection recovery and growth From the Inside Out you see until now the industry standard has focused on supporting muscle growth from the outside in with things such as creatine proteins vasodilators and carbohydrate electrolyt drinks this isn't to imply

02:00 that these compounds are no longer valid that certainly is not the case however through HSP technology we can now impact muscle growth from a completely new angle to demonstrate the dramatic potential of heat shock proteins on muscle growth we'll need to see how they work to complete the protein cycle a common question among bodybuilders and fitness enthusiasts is how much dietary protein can my body actually use to make Muscle this is a very difficult question to answer due to a variety of factors and considerations for instance things like one's body mass their workout intensity the quality of a protein they consume and even the bioavailability of the protein they consume in other words there may not be a one siiz fits-all answer to this question one thing we must consider is how proteins are utilized and converted into muscle in the body consider a whole

03:00 dietary protein as being similar to a structure comprised of building blocks these building blocks are amino acids during the digestion process the protein is disassembled into its amino acids these amino acids can then be reconfigured into new body specific proteins in this case we're talking about muscle usable protein here's where things get interesting heat shock proteins work at the Reconstruction phase of this process to ensure proper construction and placement of muscle usable proteins so now we're talking about addressing a previously hidden step in the muscle building process previously the industry focused on producing higher grade proteins to impact muscle growth there's nothing wrong with that MRI even offers the leading protein pronos however through HSP technology we can now impact the actual protein processing phase of the

04:00 protein cycle however we must remember that amino acids from dietary protein can only be utilized for new muscle if they are properly formed or folded by activated heat chock proteins therefore slow activation of heat chock proteins are essentially the end of the protein line of course we can deliver ample amounts of amino acids to tissues with pronos however without activated heat jock proteins there can be a little little bit of a traffic jam of amino acids waiting for conversion to muscle specific protein now if there is a way to enhance this process with faster activation and greater numbers of heat chock proteins there would be incredible potential for dramatic acceleration of new muscle protein production this includes the process of hypertrophy which is adding new proteins to existing muscle and hyperplasia which is the actual creation of new muscle

05:00 fibers to give us a better understanding of these processes we're going to need to take an in-depth look at heat shock proteins in action the first thing to consider is that heat shock proteins are not dietary proteins there are three basic forms of protein dietary the type you eat structural like muscle and functional ones that perform specific tasks in the body heat shock proteins are functional proteins they carry out specific physiological duties interestingly they are found in all living things to include plants animals and even single cell organisms they are found in all cells fluids and regions of the body where they play key roles in self- protection and repair some hsps are called inducible hsps as they activate and multiply in response to stress such as intense exercise these are the specific types we are so so interested in activating for obvious

06:00 reasons intense exercise inflicts substantial overall damage to muscle fiber destruction of muscle tissue degradation of intracellular proteins cellular growth inhibition and temporary cellular oxygen starvation are just a few examples however these negatives are a positive force in promoting new muscle growth as long as they don't snowball out of control with the effects of overtraining fortunately he sh proteins mobilize and work to rescue damaged muscles activated heat chock proteins are involved in the manufacture and folding of proteins into their muscle usable form other key functions of heat chock proteins include overall cellular protection cellular repair transporting new proteins to Growing muscle fibers clearing out dead weight proteins and the proliferation of satellite cells this image represents the very birth of new proteins deep inside of cells this

07:00 is a messenger RNA that holds the code for new proteins ribosomes are reading the code and producing a new protein one amino acid at a time special heat chock proteins shown here in yellow ensure that the emerging proteins don't become malformed or Tangled which would render them unusable now we see the four possible stages of new protein production first we have a newly formed Protein that's great if the protein becomes misfolded like in figure 2 it is completely unusable if a series of proteins become Tangled they are also unusable and must be recycled or ejected from the cell what we're really looking for is a perfect fold that is shaped exactly into muscle usable form of course this is the job of heat shock proteins if per chance a protein is damaged Beyond repair it must be ejected from this cell specialized

08:00 heat chock proteins perform this task this is an important process to clear the cell to make way for New Growth one of the most exciting things that heat chock proteins impact is the proliferation of what are called satellite cells these are muscle ready Master cells that are located around muscle fibers these satellite cells are pictured here as the blue dots here's where it gets interesting when activated satellite cells are mobilized to fuse and repair damaged muscle fibers satellite cells may even be used to form new muscle cells altogether this is called hyperplasia activated heat shog proteins may increase the number of available satellite cells this brings the potential for more muscle ready cells on call to promote New Growth although we've had a fairly scientific look at heat chock proteins there are four primary functions to remember these are outlined on Pages 13 and 14 in the HSP

09:00 active book number one is new muscle growth through hypertrophy and hyperplasia this may include the formation of more muscle ready satellite cells number two is the addition and acceleration of muscle protein production these muscle proteins specifically are actin and myosin third is the repair of existing damage either by repairing existing damage or clearing out dead weight protein fourth heat shock proteins protect from future damage by fortifying muscle proteins muscle fibers and cells we hope you have enjoyed this program and have gained a much greater understanding of heat shock proteins what they are what they do and why they are such an important component of muscle Integrity recovery and growth until next time train hard and use the power of MRI to help you achieve your goal goals

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