Cold Exposure at Home: Wim Hof on Breath and Resilience | Vitruvian

Video·Longevity Wellness Podcast·8 min read·June 5, 2026

A grounded outline for an article on Wim Hof, cold exposure, breath, and the deeper discipline behind resilience.

Cold As A Longevity Ritual

Cold has become one of longevity's most visible rituals. The plunge, the cold shower, and the deliberate breath now sit inside the same conversation as recovery, clarity, and a longer healthspan. In this season premiere, that conversation begins with the figure who made cold exposure impossible to ignore: Wim Hof.

Hof enters the episode as the Iceman, the man known for sitting on ice, moving through snow in shorts, and placing his body where most people place a warning sign. Those images travelled first. The practice followed. What once looked like spectacle has become a daily protocol for people who want steadier nerves, sharper focus, and a more direct relationship with discomfort.

The distinction matters. Ice records are performance. A cold shower before the day begins is practice. One belongs to public endurance; the other belongs to private discipline. The real question is not whether you can imitate a world record. The real question is whether you can meet stress without surrendering your state.

That is where cold becomes useful. It gives the body an honest signal. The breath changes, the mind reacts, and the body asks for escape. With training, you learn to stay present long enough to respond with precision. You build resilience by returning to equilibrium under pressure.

This is the deeper promise beneath the cultural momentum. Cold exposure is not a badge of toughness. It is a controlled encounter with stress, repeated until the nervous system learns a new pattern. You do not need drama to begin. You need patience, safety, and consistency.

We come to the cold for recovery, but recovery is not passive. It is an active return to balance. The cold can make that return visible because it leaves little room for distraction. You step in, the body responds, and the ritual asks for stillness.

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If you're into longevity and biohacking, maybe you also like cold plunges or cold maybe you also like cold plunges or cold shower therapy. If that's the case, shower therapy. If that's the case, you're definitely in the right place. My you're definitely in the right place. My name is Brendan Coats, host of the name is Brendan Coats, host of the Longevity Wellness podcast, and this is Longevity Wellness podcast, and this is episode 1. In this episode, we talk all episode 1. In this episode, we talk all things cold shower therapy, cold things cold shower therapy, cold plunges, and breath work. I talk with plunges, and breath work. I talk with the founders of Ice Works Bath Co. They the founders of Ice Works Bath Co. They are a luxury cold plunge manufacturer in are a luxury cold plunge manufacturer in Canada. I speak with the Iceman himself. Canada. I speak with the Iceman himself. That's right, the worldrenowned Iceman, That's right, the worldrenowned Iceman, Mr. Whim Hoff. Most people think that coffee is the problem, but what's inside the coffee is problem, but what's inside the coffee is the problem. And that's why I drink the problem. And that's why I drink Organo Gold coffee and that's why I get

Organo Gold coffee and that's why I get my entire community and my clients to do my entire community and my clients to do the same as well. This is Organo Gold. the same as well. This is Organo Gold. They are a Canadian coffee manufacturer They are a Canadian coffee manufacturer and in each cup they have infused rayi and in each cup they have infused rayi mushroom. It is a superfood. Rayi has mushroom. It is a superfood. Rayi has been proven to support phase 1 phase 2 been proven to support phase 1 phase 2 liver detoxification. It also buffers liver detoxification. It also buffers the acidity. So every cup you're the acidity. So every cup you're drinking a more alkaline cup of coffee. drinking a more alkaline cup of coffee. Additionally, it can also support your Additionally, it can also support your pancreas by supporting the beta cells pancreas by supporting the beta cells which improve blood sugar management. which improve blood sugar management. One more thing, Organo Gold uses third One more thing, Organo Gold uses third party testing. So they've tested for party testing. So they've tested for micotoxins and mold and the results are micotoxins and mold and the results are pretty much spotless. pretty much spotless. I am very excited and enthusiastic to be I am very excited and enthusiastic to be here with the worldrenowned none other here with the worldrenowned none other Mr. for Wimhof, known as the Iceman. Mr. for Wimhof, known as the Iceman. Whim, nice to see you. Very, very Whim, nice to see you. Very, very excited. Happy to be here. excited. Happy to be here. >> Thank you. Yeah, you already said it, >> Thank you. Yeah, you already said it, uh, Brandon. Longevity podcast. I'm into

uh, Brandon. Longevity podcast. I'm into that right now. So, I'm very happy to be that right now. So, I'm very happy to be here. here. >> Awesome. Well, it it's hip. It's >> Awesome. Well, it it's hip. It's trending, but it's been around for a trending, but it's been around for a long time, much longer before us. But long time, much longer before us. But science and spirituality and all sorts science and spirituality and all sorts of other modalities are finally of other modalities are finally integrating. So here we are. I'm just integrating. So here we are. I'm just going to quickly introduce the audience going to quickly introduce the audience to who you are because you definitely to who you are because you definitely need this uh you don't need the need this uh you don't need the recognition but people need to know recognition but people need to know exactly who you are. So Wimhof, one of exactly who you are. So Wimhof, one of the most studied humans in our the most studied humans in our generation to better understand generation to better understand human psychophysiology. human psychophysiology. the man who single-handedly changed the the man who single-handedly changed the face of the world for making cold water face of the world for making cold water therapy mainstream therapy mainstream and enjoyed now all around the world and and enjoyed now all around the world and of course feared too by some of course feared too by some images Images of you wearing nothing but images Images of you wearing nothing but shorts sitting cross-legged on floating shorts sitting cross-legged on floating icebergs doing splits in the snow has

icebergs doing splits in the snow has gone worldwide people know you for that gone worldwide people know you for that man who is known to control his body man who is known to control his body through breath his neurochemistry, his through breath his neurochemistry, his biology, all with the mind. Mr. Wimhof, biology, all with the mind. Mr. Wimhof, welcome to the podcast. welcome to the podcast. >> Thank you, Brandon. That is a nice >> Thank you, Brandon. That is a nice introduction and let's hit it now. introduction and let's hit it now. >> Okay, >> Okay, first question. I'm just going to go first question. I'm just going to go right into it because I've got a deep right into it because I've got a deep question. Do you believe that humans question. Do you believe that humans have a set number of breaths and have a set number of breaths and heartbeats that are predetermined for heartbeats that are predetermined for each and every one of us or can we each and every one of us or can we extend the number of breaths and beats extend the number of breaths and beats by learning your method? by learning your method? >> Yes, we uh normally in the conditioned >> Yes, we uh normally in the conditioned physiology we have a number of breaths. physiology we have a number of breaths. It's physics. It's physics. It's our conditioning is a is a It's our conditioning is a is a physiology is a power interacting with physiology is a power interacting with the air outside which is another power.

the air outside which is another power. And how long is a car able to drive? If And how long is a car able to drive? If you take it easy with the car, you go you take it easy with the car, you go longer. If you take it easy and don't longer. If you take it easy and don't stress up all the time, you go much stress up all the time, you go much longer. And then there is another thing. longer. And then there is another thing. If you work it out because we are not If you work it out because we are not cars, cars, we are people and we have a human brain we are people and we have a human brain that is able to activate consciousness. that is able to activate consciousness. Consciousness is perception and Consciousness is perception and perception is what you see and what you perception is what you see and what you see you can change. by changing by see you can change. by changing by influencing genetically influencing genetically in our genes. There are hidden past in our genes. There are hidden past inhibitions inhibitions or talents or anything. And we are or talents or anything. And we are epigenetically that means here in the epigenetically that means here in the moment uh working on it uh with within

moment uh working on it uh with within our environment uh to change that uh our environment uh to change that uh genetics through epigenetics genetics through epigenetics and uh and with that we change our and uh and with that we change our physiology physiology our conditioned mind and body and with our conditioned mind and body and with that we got a different number of that we got a different number of breaths. breaths. So, but in the end just take it easy and So, but in the end just take it easy and do it all determined and well. Be sure do it all determined and well. Be sure of yourself. Be clear within yourself. of yourself. Be clear within yourself. Then each breath becomes alive itself Then each breath becomes alive itself because you sense you are alive. because you sense you are alive. I love that analogy of the car and how I love that analogy of the car and how long it can go. If you take it easy, it long it can go. If you take it easy, it can go longer. So, strategic sprints, can go longer. So, strategic sprints, strategic races can do can be good. Hey, strategic races can do can be good. Hey, Whim, do you mind if I quote a couple Whim, do you mind if I quote a couple paragraphs from your book?

paragraphs from your book? >> Of course. >> Of course. >> Okay. The first question or Yeah, it's >> Okay. The first question or Yeah, it's it's a it's all about it's a it's all about naked yoga. And naked yoga. And the the listeners and the viewers are the the listeners and the viewers are going to appreciate this because I've going to appreciate this because I've got a motive with this. First, I'll I'll got a motive with this. First, I'll I'll read this verbatim. This is coming from read this verbatim. This is coming from your book. One time, I was doing yoga your book. One time, I was doing yoga naked in the courtyard, and one of the naked in the courtyard, and one of the women there thought it would be funny to women there thought it would be funny to put her feet near my genitals, but there put her feet near my genitals, but there was no arousal, no nothing. I was deeply was no arousal, no nothing. I was deeply into yoga and had no and had real into yoga and had no and had real control over myself. People were control over myself. People were astonished, saying, "Hey, what's astonished, saying, "Hey, what's happening? What's the matter with you?" happening? What's the matter with you?" But nothing was the matter with me. I But nothing was the matter with me. I love women. I've got six children to love women. I've got six children to prove it. But I don't get aroused if I'm prove it. But I don't get aroused if I'm not into it. That's it. I have power not into it. That's it. I have power over my own sexuality. I gain the power over my own sexuality. I gain the power through exposure to the cold. The cold through exposure to the cold. The cold activates the adrenaline access in the activates the adrenaline access in the brain stem. And the brain stem commands brain stem. And the brain stem commands only flight and flight response. But our

only flight and flight response. But our innate urge to both secure food and innate urge to both secure food and procreate. They're all part of our procreate. They're all part of our primordial survival instinct, hardwired. primordial survival instinct, hardwired. But my experiences with the cold enabled But my experiences with the cold enabled me to gain control over those instincts me to gain control over those instincts and those emotions that attach and those emotions that attach themselves to them. So when on that men themselves to them. So when on that men more more now than ever are really more more now than ever are really dealing with addiction and porn and dealing with addiction and porn and things of that nature. How did you things of that nature. How did you control those urges and how can other control those urges and how can other men and women for that matter learn to men and women for that matter learn to control those urges with cold? control those urges with cold? Beautiful question. Beautiful question. Uh once you have purpose, you have Uh once you have purpose, you have something stronger than the sexuality something stronger than the sexuality between men and women. Purpose to take between men and women. Purpose to take care of your kids. What do you like care of your kids. What do you like more, your woman or the kids, you know, more, your woman or the kids, you know, ju just talking purpose? I GO FOR THE ju just talking purpose? I GO FOR THE KIDS. I GO I go for the innocence of the

KIDS. I GO I go for the innocence of the kids. I'm taking care. I'm loving. I kids. I'm taking care. I'm loving. I love my wife. I love my wife. But when love my wife. I love my wife. But when it comes to the purpose, I go and choose it comes to the purpose, I go and choose my purpose which is stronger. It's my purpose which is stronger. It's always there. And now it's not only always there. And now it's not only about making children and taking care of about making children and taking care of the children. That is one that is the the children. That is one that is the cornerstone of the universe. The family cornerstone of the universe. The family without the family what what is there in without the family what what is there in time there will be nothing if there is time there will be nothing if there is no family. So we got to take care of no family. So we got to take care of that family. care, love, spirituality in that family. care, love, spirituality in the family. H that brings about purpose the family. H that brings about purpose and there from where uh we need to work, and there from where uh we need to work, we need to go out. Yeah. Uh not only to we need to go out. Yeah. Uh not only to fulfill a position in a system but into fulfill a position in a system but into the universe and in the universe it the universe and in the universe it wants us to realize our soul.

wants us to realize our soul. Once you get into that, once you get it, Once you get into that, once you get it, you feel driven with a sexuality to make you feel driven with a sexuality to make love to life love to life and that every day is stronger than your and that every day is stronger than your mind. Now we live in a society where the mind. Now we live in a society where the system is depicting hierarchically where system is depicting hierarchically where we are. I think it is a it's an we are. I think it is a it's an alternative of what the universe really alternative of what the universe really wants from us. A system is nice to build wants from us. A system is nice to build bridges is nice but look at the world bridges is nice but look at the world right now. There is war again and right now. There is war again and Ukraine it keeps on going. There is no Ukraine it keeps on going. There is no solution. There is no care. There is no solution. There is no care. There is no love. love. Only when we are within our real Only when we are within our real purpose, we will have a power that is purpose, we will have a power that is stronger than our genitals. Our genitals stronger than our genitals. Our genitals is a great power. Uh, by the way, I

is a great power. Uh, by the way, I don't have six children. I got seven don't have six children. I got seven children. And the my oldest son is 42. children. And the my oldest son is 42. My youngest is 16 months. My youngest is 16 months. So there is a gap of 42 years or 41 So there is a gap of 42 years or 41 years between the first and the last years between the first and the last one. And let me tell you, I didn't stop one. And let me tell you, I didn't stop yet. So we just keep on going with the yet. So we just keep on going with the sexuality because I love my wife. I'm sexuality because I love my wife. I'm crazy. I I tell on stage I'm crazy. crazy. I I tell on stage I'm crazy. Yeah. About my wife and my life. And Yeah. About my wife and my life. And that is not crazy after all. But there that is not crazy after all. But there is one thing stronger than h the family is one thing stronger than h the family itself. That is purpose. itself. That is purpose. Death and life. There is a power that is Death and life. There is a power that is transcending transcending time. Death and life. A fearless state time. Death and life. A fearless state of being. That is the real intelligence,

of being. That is the real intelligence, the real purpose, the real power beyond the real purpose, the real power beyond thoughts thoughts that drives me spiritually. that drives me spiritually. And right now, look at me, Brandon. I'M And right now, look at me, Brandon. I'M REACHING OUT TO HUNDREDS OF MILLIONS of REACHING OUT TO HUNDREDS OF MILLIONS of people. That is just because I had that people. That is just because I had that little faith which was very tiny and little faith which was very tiny and suppressed in a society that calls for suppressed in a society that calls for you to take place into a system. NO, I you to take place into a system. NO, I DIDN'T MAKE SENSE TO ME. Too much abuse, DIDN'T MAKE SENSE TO ME. Too much abuse, too much hunger, too much uh uh uh war, too much hunger, too much uh uh uh war, uh depression, disease, inflammation, uh depression, disease, inflammation, pollution. I said to myself, this if pollution. I said to myself, this if people think that this is normal, people think that this is normal, I don't think so. I was 12 years old and I don't think so. I was 12 years old and I told my friends, I'M GOING TO DO I told my friends, I'M GOING TO DO SOMETHING ABOUT IT. WHAT? I don't know. SOMETHING ABOUT IT. WHAT? I don't know. I just do it. I just do it. And just doing it is not staying in

And just doing it is not staying in ruminating in thinking brain. You really ruminating in thinking brain. You really do it. And it starts like a little do it. And it starts like a little river, a little brook, a little just a river, a little brook, a little just a little stream faith. But that faith little stream faith. But that faith every moment more becomes a tsunami in every moment more becomes a tsunami in the end in time. And that's where I am. the end in time. And that's where I am. And that's why I'm able to reach out to And that's why I'm able to reach out to I I want to go for the billions. I WANT I I want to go for the billions. I WANT TO CHANGE THE WORLD. THAT IS MY DRIVE TO CHANGE THE WORLD. THAT IS MY DRIVE BECAUSE I love humanity. I love BECAUSE I love humanity. I love intelligence. I love health, happiness, intelligence. I love health, happiness, and strength. That's my purpose. So that and strength. That's my purpose. So that is stronger than porn. That is stronger is stronger than porn. That is stronger than AI. I got two eyes with a soul and than AI. I got two eyes with a soul and that's where I go and my family knows it that's where I go and my family knows it and lets me. And tomorrow, and lets me. And tomorrow, as I told, I'm going to celebrate my as I told, I'm going to celebrate my birthday to show a dad of 67 going 67

birthday to show a dad of 67 going 67 minutes into the icy water and stay cool minutes into the icy water and stay cool and warmhearted. and warmhearted. That's power. Faith brings power. The That's power. Faith brings power. The faith in the good. So that is stronger faith in the good. So that is stronger than a pair of tits and genitals and than a pair of tits and genitals and your hormonal uh secretions down there your hormonal uh secretions down there uh uh disturbing your mind uh ongoing uh uh disturbing your mind uh ongoing not knowing that the mind is there to not knowing that the mind is there to become unlimited in its power. become unlimited in its power. >> Incredible >> Incredible purpose purposed. Yeah. Amazing. I and purpose purposed. Yeah. Amazing. I and I'm going to remind the viewers and the I'm going to remind the viewers and the listenership, rewind just even that listenership, rewind just even that segment and listen to it again because segment and listen to it again because if you can align yourself with purpose if you can align yourself with purpose then you can stay steadfast. Beautiful. then you can stay steadfast. Beautiful. I love it. Two more from the book. I love it. Two more from the book. This one is about the four minutes under This one is about the four minutes under the ice.

the ice. Once I was beneath the ice. I would hear Once I was beneath the ice. I would hear nothing at all. I would feel nothing but nothing at all. I would feel nothing but a deep sense of peace. It was like a a deep sense of peace. It was like a rebirth. I'd remain there beneath the rebirth. I'd remain there beneath the ice for at least one minute. then two, ice for at least one minute. then two, then three, building up to four minutes then three, building up to four minutes without one single breath and beyond. without one single breath and beyond. After six or seven minutes, I would feel After six or seven minutes, I would feel the urge to urinate, which was a signal the urge to urinate, which was a signal to come back up to the surface. And when to come back up to the surface. And when the real need for breathing came, I the real need for breathing came, I simply pulled myself easily from the simply pulled myself easily from the water, remaining in the mind, not cold, water, remaining in the mind, not cold, not shivering at all, just being not shivering at all, just being natural. I'd come out, get dressed, not natural. I'd come out, get dressed, not cold or shivering. I do my exercises cold or shivering. I do my exercises right there by the water side, right there by the water side, completely in control within myself. And completely in control within myself. And in that state, I was able to do in that state, I was able to do somersaults, perform splits, push-ups, somersaults, perform splits, push-ups, whatever. It was like my body had gained whatever. It was like my body had gained untold power. And the more I did it, the untold power. And the more I did it, the stronger this power became. stronger this power became. Please share with me how one can acquire

Please share with me how one can acquire strength from the cold and how you can strength from the cold and how you can continuously tap into that infinite continuously tap into that infinite strength. strength. Yes, it's all very logic. It's physics. Yes, it's all very logic. It's physics. And in physics, when you go into the And in physics, when you go into the cold, you adapt. cold, you adapt. You have the innate capacity to adapt to You have the innate capacity to adapt to the cold. And that takes a minute or so. the cold. And that takes a minute or so. And in my case, it's like directly now. And in my case, it's like directly now. And that is because any person who gets And that is because any person who gets being trained, exercised, it's easier. being trained, exercised, it's easier. And uh uh and once that happens, you And uh uh and once that happens, you learn to control the adrenal axis. The learn to control the adrenal axis. The adrenal axis is the uh uh is starting in adrenal axis is the uh uh is starting in the deep brain. It goes through all the the deep brain. It goes through all the body to the adrenal axis past the body to the adrenal axis past the so-called third eye, the pituitary gland so-called third eye, the pituitary gland and the hippopsis

and the hippopsis whatever it is that is the control to whatever it is that is the control to reset the body and cleanse it instantly reset the body and cleanse it instantly of all the debris, the brain waste, the of all the debris, the brain waste, the the waste in the glimpmphatic system. the waste in the glimpmphatic system. And then you feel light. And then you feel light. WHY? BECAUSE YOU'RE CLEAN. YOU'RE PURE. WHY? BECAUSE YOU'RE CLEAN. YOU'RE PURE. YOU'RE YOU'RE JUST THE WAY MOTHER nature YOU'RE YOU'RE JUST THE WAY MOTHER nature meant you to be. AND THEN SUDDENLY YOU meant you to be. AND THEN SUDDENLY YOU ARE SO LIGHT. I make some souls. I make ARE SO LIGHT. I make some souls. I make I do I'm I'm more flexible in my uh uh I do I'm I'm more flexible in my uh uh my body because my blood is running my body because my blood is running through it like crazy. And it MAKES IT through it like crazy. And it MAKES IT ALL SO FLEXIBLE. IT'S LIKE OIL INSIDE. ALL SO FLEXIBLE. IT'S LIKE OIL INSIDE. Suddenly I feel so flexible and doing Suddenly I feel so flexible and doing crazy stuff. A and 100 PUSH-UPS IN ONE crazy stuff. A and 100 PUSH-UPS IN ONE BREATH. NO PROBLEM. WHY? IF YOU ARE BREATH. NO PROBLEM. WHY? IF YOU ARE light and not heavy, not sore, you can

light and not heavy, not sore, you can you reach a point that you become one you reach a point that you become one with the omniresence. with the omniresence. It is light out there. It is light out there. Light and darkness doesn't exist out Light and darkness doesn't exist out there. It's a energy. there. It's a energy. When you become light inside because you When you become light inside because you s to the subtlety of itself, you are s to the subtlety of itself, you are cleansed through going into the cold. cleansed through going into the cold. Then that energy runs and connects with Then that energy runs and connects with the omniresence. the omniresence. And thus you are a sender and receiver And thus you are a sender and receiver that thus you become able to send out that thus you become able to send out whatever you got and to receive whatever whatever you got and to receive whatever is out there inside subtle is out there inside subtle subtly subtly and so you are in connection with the and so you are in connection with the omniresence and omni potency and omni omniresence and omni potency and omni signs and there it is. It is not

signs and there it is. It is not complicated. complicated. It just needs to go past this thinking It just needs to go past this thinking brain which is holding all the blood brain which is holding all the blood flow in just this area of the human flow in just this area of the human brain and it deprivives the rest of the brain and it deprivives the rest of the brain of 20 25% brain of 20 25% blood pressure by which it doesn't live. blood pressure by which it doesn't live. It is surviving but not thriving. It is surviving but not thriving. Thriving is when you are feeling light Thriving is when you are feeling light not dark, light not heavy. not dark, light not heavy. That is very simple to be achieved by That is very simple to be achieved by anybody. And that is my mission to bring anybody. And that is my mission to bring the light to anybody in the world and the light to anybody in the world and not light like a bulb and enlightenment. not light like a bulb and enlightenment. No, it it is much more simple. Goes past No, it it is much more simple. Goes past scriptures. God is here. Light is here, scriptures. God is here. Light is here, goodness is here and it should not be

goodness is here and it should not be complicated because that is the trickery complicated because that is the trickery of the mind. of the mind. >> Let's get into a deeper uh a deeper >> Let's get into a deeper uh a deeper subject then let's talk about subject then let's talk about perception. perception. If perception drives our physiology If perception drives our physiology and or then isn't trauma just stored in and or then isn't trauma just stored in the body? What I mean by that is it's the body? What I mean by that is it's encoded, right? It's encoded. So, when encoded, right? It's encoded. So, when someone is going through an ice bath and someone is going through an ice bath and they're experiencing a release, is the they're experiencing a release, is the ice healing them or is the ice revealing ice healing them or is the ice revealing them? them? Yes, it's a I see water is a stressor Yes, it's a I see water is a stressor and the stressor uh will activate the and the stressor uh will activate the deep brain the pariaquad grey atmosphere deep brain the pariaquad grey atmosphere which is the canabonoids the foric which is the canabonoids the foric uh uh neurotransmitters and the whole uh uh neurotransmitters and the whole pharmacy suddenly because we are we are pharmacy suddenly because we are we are forced to go to the deep brain out of

forced to go to the deep brain out of the surface brain the human brain human the surface brain the human brain human brain brain is a little bit pathetic brain brain is a little bit pathetic because it has no real power. It's just because it has no real power. It's just there, you know, thinking, overthinking, there, you know, thinking, overthinking, ruminating. No, we want roomy, not ruminating. No, we want roomy, not ruminating. We want the poetry of life. ruminating. We want the poetry of life. We want to feel We want to feel what is between the words. We want to what is between the words. We want to get into the mysticism and do the get into the mysticism and do the healing because mystical experiences are healing because mystical experiences are nothing but feeling holy. And that holy nothing but feeling holy. And that holy wholesome being is starting up when you wholesome being is starting up when you go into the ice. It goes and activates go into the ice. It goes and activates the deep brain, the healer. And then it the deep brain, the healer. And then it regenerates, it rehabilitates, regenerates, it rehabilitates, it does whatever it is needing to do. it does whatever it is needing to do. Just let the body there do what the body Just let the body there do what the body is capable of. That's what I say to the

is capable of. That's what I say to the people. And it is not only about people. And it is not only about adapting to the cold. It's about letting adapting to the cold. It's about letting your thoughts dwindle away. So the blood your thoughts dwindle away. So the blood flow is able to enter into the deep flow is able to enter into the deep brain and then becomes alive. And with brain and then becomes alive. And with that, the healing processes are on. that, the healing processes are on. >> I'm going to consider you like Picasso, >> I'm going to consider you like Picasso, an artist that changed the world, a man an artist that changed the world, a man on a mission performing your mastery. on a mission performing your mastery. And to watch any human being, whether And to watch any human being, whether it's an athlete or an artist or a singer it's an athlete or an artist or a singer or anyone perform absolute mastery, is or anyone perform absolute mastery, is watching God's gift. And I am so excited watching God's gift. And I am so excited to share this with my community and to to share this with my community and to experience you performing your mastery experience you performing your mastery because it is truly watching an artist because it is truly watching an artist paint a masterpiece. So, thank you so so paint a masterpiece. So, thank you so so much, Whim, for your contributions to much, Whim, for your contributions to humanity, for literally changing the map

humanity, for literally changing the map of the world. And I understand that of the world. And I understand that you're healing this trauma and you're you're healing this trauma and you're passing this information on so that passing this information on so that others in the next generation can others in the next generation can continue to live out your legacy and continue to live out your legacy and make the world even better. So, thank make the world even better. So, thank you so so much for your contribution and you so so much for your contribution and the longevity wellness community. We the longevity wellness community. We cannot wait to see you. I'm going to cannot wait to see you. I'm going to share this all across platforms share this all across platforms to keep on spreading your message and to keep on spreading your message and allowing you to continue to share your allowing you to continue to share your wisdom and live your purpose. So, thank wisdom and live your purpose. So, thank you so much, Wimhof. you so much, Wimhof. >> Yes, Brandon, thank you for your uh >> Yes, Brandon, thank you for your uh intelligent uh questions. I like the uh intelligent uh questions. I like the uh the three questions in the beginning. the three questions in the beginning. You really duck deep into the the little You really duck deep into the the little the nittygritty of it all and you got the nittygritty of it all and you got me. I was back under the ice. I I I I I

me. I was back under the ice. I I I I I I felt it again. And uh uh the way you I felt it again. And uh uh the way you uh brought it uh illuminates for those uh brought it uh illuminates for those who don't know and who think too who don't know and who think too complicated complicated your understanding of this matter and your understanding of this matter and your medium of the podcast is really your medium of the podcast is really powerful. Keep on doing this great work powerful. Keep on doing this great work of yours because it is great work. Thank of yours because it is great work. Thank you. you. >> Thanks so much Mr. Wimhof. Thank you so >> Thanks so much Mr. Wimhof. Thank you so so much. Nice seeing you and and and so much. Nice seeing you and and and have an amazing 67 minutes tomorrow in have an amazing 67 minutes tomorrow in in the water. >> Canadians are asking two questions right now. How do I feel better? And how do I now. How do I feel better? And how do I live longer? Your search has led you live longer? Your search has led you here. 3 days with speakers who've here. 3 days with speakers who've changed lives, vendors with tools that changed lives, vendors with tools that actually work, and real people asking actually work, and real people asking the same questions that you are. Proudly the same questions that you are. Proudly Canadian. The best minds in health. All Canadian. The best minds in health. All in one place. And you're invited.

in one place. And you're invited. Longevity Wellness Expo Toronto. October Longevity Wellness Expo Toronto. October 2nd, 3rd, and 4th. The theater at the 2nd, 3rd, and 4th. The theater at the Great Canadian Casino Resort Toronto. >> Super exciting to have Joe and Shannon from Ice Works Bath Co. I got it from Ice Works Bath Co. I got it correct. correct. >> That's right. You got it. Um, you guys >> That's right. You got it. Um, you guys have arguably one of the most luxurious have arguably one of the most luxurious >> cold plunges in North America, maybe in >> cold plunges in North America, maybe in the world. I'll let you guys I'll let the world. I'll let you guys I'll let you guys expand on that. So, in this you guys expand on that. So, in this conversation, we're going to talk about conversation, we're going to talk about all things cold plunge, right? From the all things cold plunge, right? From the benefits, the cons, uh, the differences benefits, the cons, uh, the differences between all the different types of between all the different types of plunges out there. So, why don't we plunges out there. So, why don't we start off with an introduction, Shannon start off with an introduction, Shannon and Joe? Who are you guys? Where are you and Joe? Who are you guys? Where are you from? What's your story? from? What's your story? >> Yeah. Um, I am a plumber by trade, >> Yeah. Um, I am a plumber by trade, master plumber by trade and I uh just master plumber by trade and I uh just got disillusioned with uh the business

got disillusioned with uh the business and wanted a change and decided to just and wanted a change and decided to just sell the company. And in that I had no sell the company. And in that I had no idea what I was going to do. And um idea what I was going to do. And um within a month of me of us selling the within a month of me of us selling the company uh an opportunity presented company uh an opportunity presented itself. A friend of mine asked me if I itself. A friend of mine asked me if I could build a cold tub and uh could build a cold tub and uh and yeah, I took it on plumber and and yeah, I took it on plumber and assumed that he assumed that I knew what assumed that he assumed that I knew what I was doing, but I was doing, but >> I had to go. >> I had to go. >> So that was the only connection just >> So that was the only connection just plumbing. Some guy wants a cold plunge. plumbing. Some guy wants a cold plunge. He's a buddy of yours. He's like, "Joe, He's a buddy of yours. He's like, "Joe, >> can you make me a plunge?" >> can you make me a plunge?" >> And he also knew that Joe had time on >> And he also knew that Joe had time on his hands cuz he just sold the business. his hands cuz he just sold the business. >> Yeah. And >> Yeah. And >> a fun project. >> a fun project. >> Yeah. Maybe go back a bit. I I saw, you >> Yeah. Maybe go back a bit. I I saw, you know, I was surfing the net one web one know, I was surfing the net one web one day and I and I saw this guy called day and I and I saw this guy called Wimhof and he's getting this cold. I'm Wimhof and he's getting this cold. I'm like, no way. There's absolutely no way. like, no way. There's absolutely no way. Just I actually had to shut the computer Just I actually had to shut the computer and walk away from it cuz I'm like and walk away from it cuz I'm like there's no way someone can do this. And there's no way someone can do this. And uh it's it kind of scared scared me that

uh it's it kind of scared scared me that you know like to think someone could do you know like to think someone could do that and and that kind of put that in my that and and that kind of put that in my you know I I like to move towards hard you know I I like to move towards hard things you know and and do and do uh things you know and and do and do uh difficult things. Um difficult things. Um >> and it was enough for make you to close >> and it was enough for make you to close your laptop and walk away from your laptop and walk away from >> Yeah. Yeah. That's it. Yeah. It was very >> Yeah. Yeah. That's it. Yeah. It was very very profound moment when I think about very profound moment when I think about it now. Profound moment and you know you it now. Profound moment and you know you know at the time and um I had to try it know at the time and um I had to try it but I was afraid to try it and you know but I was afraid to try it and you know that I played that game for a while and that I played that game for a while and then it presented the opportunity then it presented the opportunity presented itself and I got to plunge presented itself and I got to plunge with uh some big players in the game with uh some big players in the game right now just um that uh the actually right now just um that uh the actually the owner of other ship. I the first the owner of other ship. I the first time plunging was w with with with him time plunging was w with with with him and uh and that's the first tub I built and uh and that's the first tub I built was for for them as well. So um just was for for them as well. So um just gave it it just opened up a great gave it it just opened up a great opportunity for us to um to start a new opportunity for us to um to start a new business and start a new new new way of business and start a new new new way of being and and we're athletes ourselves. being and and we're athletes ourselves. So we're looking for you know uh a So we're looking for you know uh a better way to um recover from our

better way to um recover from our workouts. We we do iron man so you know workouts. We we do iron man so you know big endurance athletes. Um, so that was big endurance athletes. Um, so that was part of it, but you know, and Shannon part of it, but you know, and Shannon speaks better to this is what we found speaks better to this is what we found afterwards. What when we had a regular afterwards. What when we had a regular plunge, it took a while for Shannon to plunge, it took a while for Shannon to jump on board. jump on board. >> Take take me back to that moment where >> Take take me back to that moment where your friend just wanted you to make a your friend just wanted you to make a plunge. How did you even go about doing plunge. How did you even go about doing that? that? >> Yeah, I just kind of um uh reverse >> Yeah, I just kind of um uh reverse engineered a hot tub just like saw, you engineered a hot tub just like saw, you know, you know, and I worked with hot know, you know, and I worked with hot tubs all the time in my plumbing career tubs all the time in my plumbing career installing them. just, you know, in I installing them. just, you know, in I took out the heater and put a chiller in took out the heater and put a chiller in and and then I added, you know, looked and and then I added, you know, looked at the pools and what they're doing for at the pools and what they're doing for um spas and looked what they're doing um spas and looked what they're doing for uh filtration, sanitization, and for uh filtration, sanitization, and stuff. So, I learned a lot in a short stuff. So, I learned a lot in a short period of time about what the period of time about what the differences are between a residential differences are between a residential tub and a commercial tub. tub and a commercial tub. >> Was So, was that your initial, pardon >> Was So, was that your initial, pardon me, your initial instinct? Did you start me, your initial instinct? Did you start to pursue and look into all those things to pursue and look into all those things when you were reverse engineering a hot

when you were reverse engineering a hot tub or how did you make that first tub? tub or how did you make that first tub? Yeah, I I I had a set of plans from uh Yeah, I I I had a set of plans from uh Robbie uh ownership uh of other ship and Robbie uh ownership uh of other ship and um I looked at him and I I built it but um I looked at him and I I built it but I had hesitation because I knew I had hesitation because I knew understood certain elements and um the understood certain elements and um the second tub I built was totally second tub I built was totally different. different. >> So I was able to look at plans and and >> So I was able to look at plans and and uh and decipher what was what was uh and decipher what was what was needed, what wasn't needed and you know needed, what wasn't needed and you know >> what was the first tub what did it look >> what was the first tub what did it look like? What was the first tub like? like? What was the first tub like? >> You could probably still see it. It's >> You could probably still see it. It's It's still It's inward. It's still It's inward. >> Yeah. Inward in Toronto. >> Yeah. Inward in Toronto. >> So, that's your first one. That's the >> So, that's your first one. That's the first first >> I know. I've been there. >> I know. I've been there. >> You've been there. Okay. There you go. >> You've been there. Okay. There you go. Yeah. Yeah. So, Yeah. Yeah. So, >> and it's a beautiful tub. >> and it's a beautiful tub. >> It is. It's a beautiful tub. Yeah. Um it >> It is. It's a beautiful tub. Yeah. Um it was it was a lot of fun. A lot of stress was it was a lot of fun. A lot of stress just because, you know, I just wanted to just because, you know, I just wanted to make sure that we were, you know, at make sure that we were, you know, at that even at that time, although that that even at that time, although that was the first tub, I wanted to provide was the first tub, I wanted to provide the best. Yep. the best. Yep. >> If someone is looking for a plunge and >> If someone is looking for a plunge and they don't know what to do, they don't know what to do, >> where can they find you guys?

>> where can they find you guys? >> On the worldwide web, uh Instagram, we >> On the worldwide web, uh Instagram, we we have a account there. Uh I don't we have a account there. Uh I don't know, you can speak better to this. Um know, you can speak better to this. Um >> yeah, going to our website is probably >> yeah, going to our website is probably the easiest. There's a book a call the easiest. There's a book a call button. and hit the book a call button button. and hit the book a call button or DM DM us on Instagram where our or DM DM us on Instagram where our account is @ iceworksbathco. account is @ iceworksbathco. Our website is iceworksbathco.ca. Our website is iceworksbathco.ca. Um there's always somebody on our sales Um there's always somebody on our sales team available to connect with um or team available to connect with um or Joe, our resident guru. Joe, our resident guru. Well, individuals that are living a Well, individuals that are living a purposeful life, they're starting to see purposeful life, they're starting to see the value in longevity. Whether they the value in longevity. Whether they have or they haven't, they're starting have or they haven't, they're starting to. And those that are living a to. And those that are living a purposeful life and they're aware of purposeful life and they're aware of longevity, they want more of it. longevity, they want more of it. >> And so, investing in a plunge, not only >> And so, investing in a plunge, not only a plunge, but having a luxurious one and a plunge, but having a luxurious one and one that's the best. It's such a one that's the best. It's such a statement, too.

statement, too. >> It It is. And And you know, we I'll >> It It is. And And you know, we I'll share this with you. We have a client share this with you. We have a client that fell in love with it so much He that fell in love with it so much He went and bought two tubs for his CEOs went and bought two tubs for his CEOs and we just delivered one of them and we and we just delivered one of them and we have another one going out to um his have another one going out to um his other CEO next month. other CEO next month. >> Um he's bought total I think seven tubs >> Um he's bought total I think seven tubs off of us. off of us. >> Think of think of what that's going to >> Think of think of what that's going to do for that company. do for that company. >> Yeah. So that you know and that got us >> Yeah. So that you know and that got us thinking you know we have a project that thinking you know we have a project that we are in in in uh we're almost at the we are in in in uh we're almost at the end uh we put it together. end uh we put it together. almost almost yeah we're going to launch almost almost yeah we're going to launch it soon and it's uh it's um a mobile it soon and it's uh it's um a mobile cold plunge that's compliant to the cold plunge that's compliant to the regulations. So we we're going to invite regulations. So we we're going to invite the uh the health officers out and say the uh the health officers out and say hey come take a look at this setup u cuz hey come take a look at this setup u cuz you're supposed to if you have an event you're supposed to if you have an event you're supposed to invite you know the you're supposed to invite you know the public health officer out and say hey public health officer out and say hey you know this is what I got going on. you know this is what I got going on. Um, and you know, we had this idea of of Um, and you know, we had this idea of of going to these, uh, you know, gyms or or

going to these, uh, you know, gyms or or or companies, you know, big companies. or companies, you know, big companies. Uh, Shannon used to work for Adidas, you Uh, Shannon used to work for Adidas, you know, and we're going to, you know, hit know, and we're going to, you know, hit them up. them up. >> Go to their website. Go reach out to >> Go to their website. Go reach out to them. Look, they are human beings. Mom, them. Look, they are human beings. Mom, mom and pop story, right? Independent mom and pop story, right? Independent >> Canadian. We didn't even get a chance to >> Canadian. We didn't even get a chance to talk about that. Canadian manufacturing. talk about that. Canadian manufacturing. Everything's made in Canada. How cool is Everything's made in Canada. How cool is that? that? >> Manufacture right in our shop. Yeah. >> Manufacture right in our shop. Yeah. >> Right. So, you're saving Canadians the >> Right. So, you're saving Canadians the cost of the tariffs and all of those cost of the tariffs and all of those things. things. >> It's I remember as a kid I would get so >> It's I remember as a kid I would get so excited seeing the made in USA excited seeing the made in USA >> and seeing that American flag, >> and seeing that American flag, >> but now being able to see so many >> but now being able to see so many vendors with a proud Canadian stamp vendors with a proud Canadian stamp saying made in Canada, it is so cool, saying made in Canada, it is so cool, >> right? So, I I definitely want to >> right? So, I I definitely want to continue to encourage that and thank you continue to encourage that and thank you for encouraging that, right? for encouraging that, right? and not going overseas and just and not going overseas and just employing 10 people, right? employing 10 people, right? >> Yeah. Yeah. Yeah. It's fun. It's Yeah. >> Yeah. Yeah. Yeah. It's fun. It's Yeah. It's it's it's a lifestyle. It's not It's it's it's a lifestyle. It's not just, you know, it's it's

just, you know, it's it's >> when I had my plumbing company, it >> when I had my plumbing company, it seemed like I live two different lives. seemed like I live two different lives. >> Um and now it's just amalgamated, so to >> Um and now it's just amalgamated, so to speak. It's all intertwined. And you speak. It's all intertwined. And you know, my my my livelihood is our know, my my my livelihood is our practice. practice. >> Are you allowed to share which locations >> Are you allowed to share which locations you've made plunges for? you've made plunges for? >> Yeah, sure. I guess um >> Yeah, sure. I guess um >> cuz I know a couple off my mind, but >> cuz I know a couple off my mind, but I'll let you because I'll let you because >> it's going to be so exciting for the >> it's going to be so exciting for the viewership and the listeners be like, viewership and the listeners be like, "Oh, I I know. I've been there and it's "Oh, I I know. I've been there and it's your tub." your tub." >> Yeah. Yeah. Um other ship, um we have >> Yeah. Yeah. Um other ship, um we have two locations, two locations, >> Adelaide and Yorkville. >> Adelaide and Yorkville. >> Adelaide and Yorkville. Um then we have >> Adelaide and Yorkville. Um then we have Alter and they have uh on College and Alter and they have uh on College and they have one opening up actually in a they have one opening up actually in a couple months. We're just doing the couple months. We're just doing the finishing uh pieces there on Queen finishing uh pieces there on Queen Street. Um, Queen Street East. Yeah. Street. Um, Queen Street East. Yeah. >> And, um, where else? >> And, um, where else? >> Cambridge Club. >> Cambridge Club. >> Cambridge Club. Um, and that, you know, >> Cambridge Club. Um, and that, you know, and they love the tub. This was just and they love the tub. This was just after co the numbers were down and we

after co the numbers were down and we put the tub in. They said it created a put the tub in. They said it created a community there. Then they decided to community there. Then they decided to put it. The owner of Cambridge Clubs put it. The owner of Cambridge Clubs owns Adelaide Club and uh, Toronto owns Adelaide Club and uh, Toronto Athletic Club. Um, they they're in the Athletic Club. Um, they they're in the process of putting tubs in there. Um, process of putting tubs in there. Um, we're talking to Granite Club. Um, so we we're talking to Granite Club. Um, so we have two tubs going in there soon. Um, have two tubs going in there soon. Um, and uh, Elmwood Spa. They're I I believe and uh, Elmwood Spa. They're I I believe their thing is there's Toronto's oldest their thing is there's Toronto's oldest spa. spa. >> Oh, cool. >> Oh, cool. >> So, yeah. So, that was cool getting >> So, yeah. So, that was cool getting there. And great great people there. there. And great great people there. Like, it's just so it was such a nice Like, it's just so it was such a nice >> project to work with uh the people >> project to work with uh the people there. That makes a big difference. there. That makes a big difference. >> Um, >> Um, >> then you've got Nadine at Float Valley. >> then you've got Nadine at Float Valley. >> Nade at Float Valley. Yeah, that's >> Nade at Float Valley. Yeah, that's right. Nadim. I forgot about Nadim. I right. Nadim. I forgot about Nadim. I always think Toronto proper. Um yeah, we always think Toronto proper. Um yeah, we had uh tubs at I'm not sure if you knew had uh tubs at I'm not sure if you knew and this is uh and this is uh >> um oh my god, Gio Giovani >> um oh my god, Gio Giovani >> um Elemental. >> um Elemental. >> Yeah. >> Yeah. >> Yeah. Yeah. So that's where one of my >> Yeah. Yeah. So that's where one of my first tubs went in there and Gio was first tubs went in there and Gio was very instrumental in connecting me with

very instrumental in connecting me with uh Robbie uh from from other ships. So uh Robbie uh from from other ships. So >> and it was your it was with Gio that you >> and it was your it was with Gio that you did your first Wimhof workshop, right? did your first Wimhof workshop, right? >> Yeah. So Gio Giovani actually worked was >> Yeah. So Gio Giovani actually worked was a student of Wimhof like he actually a student of Wimhof like he actually went out there and met Wimhof and was went out there and met Wimhof and was one of the first groups and climbed the one of the first groups and climbed the mountain with no shirt on and you know mountain with no shirt on and you know it just fascinated me. it just fascinated me. >> Amazing. Well uh in closing I just want >> Amazing. Well uh in closing I just want to say thank you so so much for being a to say thank you so so much for being a part of this podcast this episode. part of this podcast this episode. >> Cold clean precision. Introducing Ice >> Cold clean precision. Introducing Ice Works Bath Co. Canada's luxury cold Works Bath Co. Canada's luxury cold plunge manufacturer. Handcrafted in plunge manufacturer. Handcrafted in Ontario. These cold immersion tubs are Ontario. These cold immersion tubs are engineered for powerful filtration and engineered for powerful filtration and one of the coldest, cleanest plunge one of the coldest, cleanest plunge experiences available. Ice Works Bath experiences available. Ice Works Bath Co. Experience the plunge. If you're anything like me, you understand that protein is very understand that protein is very important for you. Over the age of 40, important for you. Over the age of 40, we lose our body's ability to utilize

we lose our body's ability to utilize protein and it's so much harder to protein and it's so much harder to absorb protein. So that's why I use absorb protein. So that's why I use Shinusa protein. This brand might here Shinusa protein. This brand might here is a Canadian manufacturer. These two is a Canadian manufacturer. These two are whey proteins. This one here in the are whey proteins. This one here in the middle is a beef protein. So, there's no middle is a beef protein. So, there's no dairy in this. I am yet to see anyone dairy in this. I am yet to see anyone who has lactose intolerance do poorly who has lactose intolerance do poorly with these proteins. What does that with these proteins. What does that mean? If you are lactose intolerant, mean? If you are lactose intolerant, you'll still do well with these whey you'll still do well with these whey proteins. Additionally, they've got proteins. Additionally, they've got probiotics and digestive enzymes. They probiotics and digestive enzymes. They also have plant-based proteins for the also have plant-based proteins for the vegans or vegetarians. So again, if you vegans or vegetarians. So again, if you want to pursue bodybuilding and keeping want to pursue bodybuilding and keeping your muscle mass, protein is very very your muscle mass, protein is very very important for you. So that's why I use important for you. So that's why I use Shinusa protein. Are you a professional Shinusa protein. Are you a professional in the health and wellness space? Maybe in the health and wellness space? Maybe you are a clinic owner, a practitioner, you are a clinic owner, a practitioner, a natural healer, or you're in charge of a natural healer, or you're in charge of purchasing products or you're a purchasing products or you're a distributor and your business is built distributor and your business is built all around biohacking and longevity or all around biohacking and longevity or wellness or even precision health. wellness or even precision health. Friday, October the 2nd, Longevity

Friday, October the 2nd, Longevity Wellness Expo is designed specifically Wellness Expo is designed specifically for you. This is going to be our for you. This is going to be our professionals and practitioners event. professionals and practitioners event. It's a private B2B evening exclusive to It's a private B2B evening exclusive to the industry before the doors open to the industry before the doors open to the general public. You're going to get the general public. You're going to get a chance to meet clinic owners, a chance to meet clinic owners, founders, innovators, and health leaders founders, innovators, and health leaders from across the country. Additionally, from across the country. Additionally, you're going to get a sneak peek at all you're going to get a sneak peek at all of the vendors before the crowds arrive. of the vendors before the crowds arrive. You're going to see the latest in all of You're going to see the latest in all of the health products and here three the health products and here three business focused keynote presentations business focused keynote presentations specifically designed for practitioners specifically designed for practitioners and wellness entrepreneurs to grow your and wellness entrepreneurs to grow your business. We're excited because this is business. We're excited because this is where partnerships begin and where partnerships begin and distribution deals can happen. Your distribution deals can happen. Your ticket also includes full access to the ticket also includes full access to the weekend for the whole expo. Friday night weekend for the whole expo. Friday night runs from 5:00 p.m. until 9:00 p.m. at runs from 5:00 p.m. until 9:00 p.m. at the theater at the Great Canadian the theater at the Great Canadian Toronto. This is your personal Toronto. This is your personal invitation to shape the future of health invitation to shape the future of health in Canada. in Canada. And that wraps up this episode of the And that wraps up this episode of the Longevity Wellness podcast. I hope you Longevity Wellness podcast. I hope you enjoyed it. I know I certainly did.

enjoyed it. I know I certainly did. Wimhof is an incredible living legend. Wimhof is an incredible living legend. He has just shaped the course of the He has just shaped the course of the longevity in the biohacking space by all longevity in the biohacking space by all of his efforts, all of his ingenuity and of his efforts, all of his ingenuity and innovation and personal belief and innovation and personal belief and sacrifice and dedication. So, I hope you sacrifice and dedication. So, I hope you enjoyed this as much as I did. If you're enjoyed this as much as I did. If you're interested in learning more about interested in learning more about Wimhof, you can head on over to his Wimhof, you can head on over to his website www.wimhofmethod.com website www.wimhofmethod.com for more information on all things for more information on all things Wimhof, all things his retreats, his Wimhof, all things his retreats, his breath work, his cold exposure, lots of breath work, his cold exposure, lots of different resources available. And if different resources available. And if you are a practitioner or you are a you are a practitioner or you are a breathwork facilitator and you want to breathwork facilitator and you want to learn uh Wimhof's method, you can go to learn uh Wimhof's method, you can go to www.wimhofmethod.com wimhofmethod.com www.wimhofmethod.com wimhofmethod.com and you can receive a 35% discount using and you can receive a 35% discount using this link and the promo code is media35 this link and the promo code is media35 for a 35% discount on his fundamentals

for a 35% discount on his fundamentals course. That's a big big discount. Only course. That's a big big discount. Only going to find that discount here. So going to find that discount here. So media35 for all things Wimhof. Discount media35 for all things Wimhof. Discount on his course. If you like this episode, on his course. If you like this episode, please hit a like, subscribe, comment, please hit a like, subscribe, comment, rate this episode, share it with a rate this episode, share it with a friend, and we just want to continue to friend, and we just want to continue to share Wimhof's message to the world so share Wimhof's message to the world so he can continue his message because my he can continue his message because my goodness, what a man on fire.

Transcript auto-generated by YouTube. Verbatim — duplicates intentionally preserved.

Breath, Pace, And Equilibrium

When asked whether humans have a set number of breaths and heartbeats, Hof answers through pace. He describes the body as conditioned physiology, always interacting with the world around it. Then he reaches for a simple image: a car travels farther when it is driven with less strain. The body, too, has a range shaped by how we spend our energy.

The point is not a promise of immortality. It is a reminder that the way we breathe, react, and recover changes how we experience our own capacity. A rushed system burns through its reserves. A deliberate system has more room to adapt. Breath becomes a lever for state.

Hof also speaks about perception. What you see, he says, can change. In practical terms, this means the cold is not only a physical event; it is also an encounter with interpretation. If the mind names the sensation as threat, the body tightens. If the mind stays present, the body can learn.

He references conditioning and epigenetics in this part of the conversation, framing the human system as responsive rather than fixed. The accessible takeaway is clear: your patterns are trainable. Breath gives you a way to participate in that training, so clarity replaces panic and the moment becomes workable.

This is why pace matters. The breath is not decoration around the cold. It is the first point of contact with the experience. Before the body settles, the breath tells the mind whether to brace or soften. That single shift can change the whole ritual.

We see this as the essence of intelligent contrast work. The goal is not to overpower discomfort. The goal is to refine your response until discomfort no longer controls the room. You do not become calm by avoiding pressure; you become calm by meeting it with practice.

Be sure of yourself. Be clear within yourself. Then each breath becomes alive itself because you sense you are alive.

Hof's language can be expansive, but the discipline underneath is direct. Take it easy. Be clear within yourself. Use the breath to return to presence. Each inhale becomes more than air; it becomes a reminder that you are still here, still capable, still in command of the next moment.

Purpose Before Impulse

The episode turns from cold water to self-control through a passage from Hof's book. The passage is intense, centered on instinct, sexuality, and the power to remain unmoved when impulse appears. Stripped of its theatre, the teaching is simple. Purpose can become stronger than appetite.

Hof's answer does not treat desire as an enemy. He speaks about love, family, children, and care as forces that give direction to human intensity. The point is not suppression for its own sake. The point is mastery: energy becomes useful when it serves something larger than the immediate urge.

This is a quieter form of strength than the one usually attached to cold exposure. It is not the strength to endure a record attempt. It is the strength to choose, again and again, what receives your attention. A clear purpose steadies the body because it steadies the mind.

Hof names family as a grounding force. Care becomes a compass. Service gives impulse a direction. In that frame, the cold is not separate from the rest of life; it becomes one place where you rehearse the same decision you need everywhere else.

The water asks for reaction. Purpose asks for response. That difference is the practice. When the first shock arrives, you can let instinct take the wheel, or you can return to breath, posture, and intention. The body learns that discomfort does not need to become disorder.

Once you have purpose, you have something stronger than the sexuality between men and women.

We do not need to adopt every phrase of Hof's intensity to receive the lesson. You can translate the fire into form. The protocol is calm: know what you are practicing, enter deliberately, breathe with attention, and leave with the same composure you brought in. Direction turns strain into discipline.

Purpose is not a slogan. It is the architecture that holds you when sensation rises. Without it, discomfort becomes noise. With it, even a hard moment can become a precise act of training.

Adaptation, Recovery, And Release

The under-ice passage brings the conversation back to the edge of human capacity. Hof describes silence beneath the ice, minutes without breath, and a sense of peace that contrasts sharply with the danger of the setting. It is an extreme story, and it should remain one. The lesson for most people is adaptation, not imitation.

Hof says the cold asks the body to adapt. With training, the shock becomes less chaotic and the response becomes more organized. He connects this to the adrenal axis and the brain stem, speaking of systems that activate under stress. In plain language, the cold teaches alertness without panic and pressure without collapse.

He also describes blood flow and a feeling of lightness after exposure. The experiential outcome is what matters for the reader: more presence, more mobility, and a clearer sense of being awake inside the body. Cold does not add character from the outside. It reveals capacity that practice has made available.

I would feel nothing but a deep sense of peace. It was like a rebirth.

That distinction keeps the ritual grounded. The ice is not magic, and it is not a cure-all. It is a stressor. Used with care, it can help the body rehearse regulation. Used carelessly, it becomes another form of excess. Precision protects the practice.

The episode also touches trauma and release. Here, restraint matters. A cold plunge can create a powerful emotional moment because the body meets stress directly and the mind has fewer places to hide. That does not mean the ice heals every wound. It means the ritual can reveal what the body is carrying and create space for a calmer relationship with it.

Hof frames the cold as a way to move beyond overthinking and let the body do what it is capable of doing. We can hold that idea without overclaiming. The practice invites less rumination and more felt presence. For many people, that shift alone is meaningful.

The accessible path remains simple. Begin with the shower. Let the first seconds be honest. Breathe with control, relax the face, soften the shoulders, and give the body time to learn. Recovery becomes a ritual when repetition replaces intensity.

Cold, breath, and purpose meet in one discipline. You enter discomfort with intention, regulate your state, and return to the day with more clarity than you brought in. Longevity is built through these small returns to balance. The practice is not domination over the cold; it is a steadier relationship with stress.

Wim's Wise Words

A second take, from someone who's lived it.

If you take one thing from this, make it this: the cold is not the teacher unless you stay honest inside it. Anyone can force themselves through thirty hard seconds. The real practice is noticing the first wave of resistance and choosing a cleaner response.

Do not begin by chasing the deepest water or the longest time. Begin where you can still listen. A cold shower is enough. Let the water touch the chest, breathe through the nose if you can, soften the jaw, and keep the shoulders from climbing toward the ears. Those details matter. They tell the nervous system that pressure has arrived, but panic does not need to lead.

Where I Would Start

I would start with the end in mind. Ask yourself what you want the ritual to train. If the answer is recovery, come out feeling clearer, not conquered. If the answer is focus, keep the protocol short enough that you can return to the day steady. If the answer is resilience, repeat the practice often enough for the body to adapt, but leave space for sleep, food, and real rest. None of this replaces the basics.

For most readers, two minutes is plenty at first. Some days, sixty seconds is the right dose. The body gives information quickly: breath rate, skin sensation, shaking, mental noise, the quality of your attention. Learn those signals before you increase the intensity. Precision protects the ritual.

The mistake I see is making cold exposure another test of identity. That turns a useful stressor into theatre. You do not need to prove anything to the water. You need to meet it, regulate, and leave with more command than you had when you entered. That is the work.

Breath is the first lever. Before cold, take a few slow breaths and feel the body settle. In the cold, avoid dramatic breathing. Keep it deliberate. Afterward, do not rush to celebrate the relief. Stand still for a moment. Let circulation return. Let the mind register that you passed through pressure without giving it the whole room.

If you want to go deeper on the relationship between breath and inner chemistry, read Your Body, Your Chemistry. If you need a more practical bridge into consistency, The Day Habits Form is the better next step.

There is one caveat I would keep close. Cold can amplify what is already present. If you are exhausted, overstimulated, or using intensity to outrun something, the plunge may give you a clean shock, but it will not give you equilibrium. On those days, shorten the exposure. Use warmth. Walk. Breathe. Recovery is not always colder; sometimes it is quieter.

The best protocol is the one you can respect. Enter deliberately. Stay attentive. Leave before pride starts making decisions. Over time, the cold becomes less about endurance and more about trust: you learn that sensation can rise, the mind can stay clear, and the body can return to balance.