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[Music] i'm steven smith creator of hot works hot works is a 24 hour infrared fitness studio the first hot works location opened in oxford mississippi in february 2017. and three months after that we had 500 members and we have over a thousand members there now and we maintain that level for a 2 300 square foot fitness studio to have a membership like that's pretty phenomenal because they love the workout and they're getting the results in way less time than they could with other types of workouts it's convenient there's never a line there's never anybody turned down you always have an opening for a workout there are 10 plus different types of workouts you are led by a virtual instructor that comes on according to a set schedule 24 hours a day eight isometric workouts and three hit high intensity interval training workouts isometric is
an exercise form that involves holding postures hide iso was the very first workout that we ever created hot yoga hot pilates hot bar nut hot warrior hot core hot buns and hot bands on the hit side of the equation you have three machines three cycles three rowers or you'll have three total body trainers for this workout that we call hot blast combination of all the benefits that you get from an environment inside of the infrared sauna is what we call 3d training that's the combination of heat infrared energy and exercise training in a 3d environment greatly accelerates your metabolism gets you to your target heart rate sooner and forces your body to acclimate to the heat which conditions you for optimum performance in normal everyday environments we also have a functional training area that is non-heated to have as a supplement to your infrared training program the
hot works app we call it the burn off app we call it the burn off app because it it's there to help you track your calorie burn and it's also used to let you book your training sessions you can sync with your fitness tracker as long as long as you have a heart rate monitor and it will allow you to record the calories that you burn while you're working out and then it'll also allow you to track your one hour after burn you can't compete against yourself but also against others you'll notice you're burning calories at a much higher rate than you would in an air-conditioned environment we've created a virtual personal trainer program it allows our customers who have the sweat everywhere membership to go into their app the hot works burn off app and they can go to the virtual personal trainer tab and then they'll see 10 different body parts that they can train you can mix and match you can do it however you like you can go at your own best pace
and you can get a resistance slash functional training workout and do it by body part the hot works training method is providing more workout in less time it's the driving force behind the creation of each workout type for hot works it consists of 3d training consistency with the workouts and cross training which diversifies the training program accelerates progression alleviates boredom and motivates it yields tremendous results you can go on any one of our facebook pages any location out there and start reading the five star ratings and you can see why people like this workout a lot of them are going to say because i can get in and out in way less time i know i'm getting a great workout i'm burning tremendous calories in a short amount of time and on and on and on there are now more than 100 hot works locations open in just three years the goal is to have 500 locations in the
first five years and we're now going international starting in ireland surely thereafter australia and soon to be in development saudi arabia because we're virtual and because we have a lesser need of a staff and our overhead is less we pass that savings along to our customers so the customers are getting more for their money in a shorter amount of time we're headquartered in marrero louisiana which is the west bank we've grown this brand and we manage an existing franchise as well and there's less than 30 people that work for corporate we want to win the super bowl of fitness it means changing the way people work out for the better improving the fitness world we want to make fitness history put our brand out there in every vibrant community we want to spread the news about infrared training and how effective what we call 3d training
is how people can spend less time in the gym and more time with their family to reach that that initial milestone of 100 open locations in three years it sets us on a trajectory that i really believe that we'll hit that 500 mark in our fifth year and the sky's the limit after that gonna continue to expand and recruit into our organization people who like the culture and believe in what we're doing
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In a world where time is precious, the pursuit of effective fitness solutions has never been more critical. Enter Hot Works, a 24-hour infrared fitness studio that has redefined the way we approach workouts. Founded in 2017, this innovative sanctuary combines the advantages of infrared technology with a diverse range of workout offerings, making it easier than ever to achieve optimal health and performance.
At the heart of Hot Works is a commitment to efficiency. Members experience significant calorie burn in less time compared to traditional workouts. As Steven Smith, the creator of Hot Works, notes, "The hot works training method is providing more workout in less time." This approach not only enhances physical fitness but also fosters a sense of community and accessibility, ensuring that everyone can find their place within this evolving fitness landscape.
500 Initial membership goal achieved in three months 100 Number of Hot Works locations opened in three years 500 Target number of locations within five years
Introduction to Hot Works
Hot Works began its journey in Oxford, Mississippi, with a vision to revolutionize fitness through infrared technology. Within just three months of opening, the studio welcomed 500 members, a testament to its appeal and effectiveness. Today, that number has grown to over a thousand, demonstrating the brand’s ability to maintain engagement and satisfaction in a compact environment.
The studio operates 24 hours a day, ensuring that members can access workouts at their convenience. This flexibility eliminates the common barriers associated with traditional gyms, such as long wait times and overcrowding. As Smith emphasizes, "Customers are getting more for their money in a shorter amount of time."
spend less time in the gym and more time with their family
"The hot works training method is providing more workout in less time." — Steven Smith
Workout Offerings
Hot Works offers a diverse range of workouts, featuring over ten different types led by virtual instructors. This includes eight isometric workouts and three high-intensity interval training (HIIT) options. Isometric exercises, which involve holding postures, are complemented by dynamic HIIT sessions that utilize various machines, such as cycles and rowers.
The combination of these workouts creates what Hot Works refers to as "3D training." This approach integrates heat, infrared energy, and exercise, allowing members to reach their target heart rates more quickly and effectively. By acclimating to the heat, the body becomes conditioned for optimal performance in everyday environments.
Benefits of Infrared Training
Infrared training accelerates metabolism and enhances workout efficiency. The heat generated in the infrared sauna environment increases heart rate and calorie burn, making each session more productive. Research suggests that exercising in a heated environment can lead to greater cardiovascular benefits and improved endurance.
This method not only promotes physical resilience but also fosters mental clarity. Members often report feeling invigorated and focused following their workouts, which can contribute to overall well-being. As Smith articulates, "The hot works training method is providing more workout in less time," emphasizing the dual benefits of efficiency and effectiveness.
Hot Works App
To further enhance the member experience, Hot Works has developed the Burn Off app. This digital tool allows members to track their calorie burn during workouts and book sessions conveniently. By syncing with fitness trackers, users can monitor their progress and set personal goals.
The app also features a virtual personal trainer program, enabling members to customize their workouts by targeting specific body parts. This level of personalization empowers individuals to take control of their fitness journeys, making it easier to achieve desired outcomes.
Expansion Goals
Hot Works has ambitious plans for growth, aiming to expand to 500 locations within five years. With over 100 locations already established in just three years, the brand is on a trajectory that suggests it will reach this goal. The company is also venturing into international markets, with plans to open locations in Ireland and Australia.
This expansion reflects Hot Works' commitment to spreading awareness about the benefits of infrared training. As Smith states, "We want to win the super bowl of fitness," highlighting the brand's aspiration to make a lasting impact on the fitness industry.
Words Worth Hearing
"Customers are getting more for their money in a shorter amount of time." — Steven Smith
Practical Takeaways
Explore infrared training as a method to enhance your workout efficiency and overall well-being.
Consider integrating technology, such as fitness apps, to track your progress and personalize your fitness journey.
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