Gain MASSIVE Unfair Advantages Over Your Rivals Using Dopamine Control Neuroscie

00:00 deliberate cold exposure can be used to deliberate cold exposure can be used to cause increases in the release of cause increases in the release of cause increases in the release of several if not all of these vast several if not all of these vast several if not all of these vast improvements in mood and vast improvements in mood and vast improvements in mood and vast improvements in levels of cognitive improvements in levels of cognitive improvements in levels of cognitive attention and energy a molecule that is attention and energy a molecule that is attention and energy a molecule that is commonly misunderstood as the molecule commonly misunderstood as the molecule commonly misunderstood as the molecule of pleasure increase these chemicals of pleasure increase these chemicals of pleasure increase these chemicals anywhere from 2.5 x to 250 percent to as anywhere from 2.5 x to 250 percent to as anywhere from 2.5 x to 250 percent to as high as thank you there are cold protocols that have been there are cold protocols that have been tested in peer-reviewed studies that are tested in peer-reviewed studies that are tested in peer-reviewed studies that are designed to improve mental performance designed to improve mental performance designed to improve mental performance they are designed to improve things like they are designed to improve things like they are designed to improve things like resilience or your grittiness or your resilience or your grittiness or your resilience or your grittiness or your ability to move through challenge or to ability to move through challenge or to ability to move through challenge or to regulate your mind and your internal regulate your mind and your internal regulate your mind and your internal State under conditions of stress and we State under conditions of stress and we State under conditions of stress and we can Define stress very specifically as can Define stress very specifically as can Define stress very specifically as times when adrenaline also called times when adrenaline also called times when adrenaline also called epinephrine epinephrine epinephrine and or norepinephrine also called

01:00 and or norepinephrine also called and or norepinephrine also called noradrenaline are elevated in your body noradrenaline are elevated in your body noradrenaline are elevated in your body so they work as kind of a pair to so they work as kind of a pair to so they work as kind of a pair to increase our level of agitation our increase our level of agitation our increase our level of agitation our level of focus and our desire and our level of focus and our desire and our level of focus and our desire and our ability to move they are often ability to move they are often ability to move they are often co-released from different sites in the co-released from different sites in the co-released from different sites in the brain and body with dopamine a molecule brain and body with dopamine a molecule brain and body with dopamine a molecule that is that is that is commonly misunderstood as the molecule commonly misunderstood as the molecule of pleasure but is actually the molecule of pleasure but is actually the molecule of pleasure but is actually the molecule of motivation reward and pursuit so of motivation reward and pursuit so of motivation reward and pursuit so dopamine norepinephrine and dopamine norepinephrine and dopamine norepinephrine and noradrenaline tend to be released noradrenaline tend to be released noradrenaline tend to be released together under certain conditions and together under certain conditions and together under certain conditions and deliberate cold exposure can be used to cause increases in the release of several if not all of these in ways that several if not all of these in ways that several if not all of these in ways that can improve your levels of attention and can improve your levels of attention and can improve your levels of attention and your mood but the key point is that your your mood but the key point is that your your mood but the key point is that your mental state is shifted when you are mental state is shifted when you are mental state is shifted when you are exposed to certain forms of cold and exposed to certain forms of cold and exposed to certain forms of cold and many people use deliberate cold exposure many people use deliberate cold exposure many people use deliberate cold exposure specifically to shift their body State specifically to shift their body State specifically to shift their body State as a way to train their mental state so

02:00 as a way to train their mental state so as a way to train their mental state so that they can better cope with stress in that they can better cope with stress in that they can better cope with stress in real life and by real life I mean when real life and by real life I mean when real life and by real life I mean when life presents stressful events you can life presents stressful events you can life presents stressful events you can become more resilient through the use of become more resilient through the use of become more resilient through the use of deliberate cold exposure now because of deliberate cold exposure now because of deliberate cold exposure now because of the ways in which deliberate cold the ways in which deliberate cold the ways in which deliberate cold exposure can increase this category of exposure can increase this category of exposure can increase this category of chemicals called the catecholamines that chemicals called the catecholamines that chemicals called the catecholamines that includes dopamine or epinephrine includes dopamine or epinephrine includes dopamine or epinephrine epinephrine epinephrine it can also be used to elevate mood for it can also be used to elevate mood for it can also be used to elevate mood for long periods of time and I'm going to long periods of time and I'm going to long periods of time and I'm going to discuss a specific protocol that has discuss a specific protocol that has discuss a specific protocol that has been shown to increase these chemicals been shown to increase these chemicals been shown to increase these chemicals anywhere from 2.5 x to 250 percent to as anywhere from 2.5 x to 250 percent to as high as 500 percent high as 500 percent high as 500 percent five times over Baseline these five times over Baseline these five times over Baseline these elevations in norepinephrine and elevations in norepinephrine and elevations in norepinephrine and dopamine are very long lasting in ways dopamine are very long lasting in ways dopamine are very long lasting in ways that people report feeling that people report feeling that people report feeling vast improvements in mood and vast vast improvements in mood and vast vast improvements in mood and vast improvements in levels of cognitive improvements in levels of cognitive attention and energy so by my read of attention and energy so by my read of attention and energy so by my read of the literature these seem to be healthy

03:00 the literature these seem to be healthy the literature these seem to be healthy increases in our Baseline levels of increases in our Baseline levels of increases in our Baseline levels of these chemicals in ways that can really these chemicals in ways that can really these chemicals in ways that can really support us so I'll give you a protocol support us so I'll give you a protocol support us so I'll give you a protocol for that for that for that now those are some of the Mental effects now those are some of the Mental effects now those are some of the Mental effects of deliberate cold exposure but of deliberate cold exposure but of deliberate cold exposure but deliberate cold exposure has also been deliberate cold exposure has also been deliberate cold exposure has also been studied in animal models and in humans studied in animal models and in humans studied in animal models and in humans in the context of increasing metabolism in the context of increasing metabolism in the context of increasing metabolism even in converting even in converting even in converting certain fat cells that we call white fat certain fat cells that we call white fat certain fat cells that we call white fat cells which are the ones where energy is cells which are the ones where energy is cells which are the ones where energy is stored they're the ones that we stored they're the ones that we stored they're the ones that we typically think of as kind of blubbery typically think of as kind of blubbery typically think of as kind of blubbery fat fat fat to beige or brown fat which is to beige or brown fat which is to beige or brown fat which is thermogenic fat meaning that it can thermogenic fat meaning that it can thermogenic fat meaning that it can increase core body temperature and increase core body temperature and increase core body temperature and serves as kind of a furnace by which we serves as kind of a furnace by which we serves as kind of a furnace by which we increase our core metabolism increase our core metabolism increase our core metabolism so with a very broad stroke I can say so with a very broad stroke I can say so with a very broad stroke I can say that white fat is generally the kind of that white fat is generally the kind of that white fat is generally the kind of fat that people want less of and beige fat that people want less of and beige fat that people want less of and beige fat and brown fat is generally the kind fat and brown fat is generally the kind fat and brown fat is generally the kind of fat that if you're going to have fat of fat that if you're going to have fat of fat that if you're going to have fat cells and you certainly need fat cells cells and you certainly need fat cells cells and you certainly need fat cells that you want more of they are that you want more of they are that you want more of they are thermogenic they help you stay lean they thermogenic they help you stay lean they thermogenic they help you stay lean they actually serve as a reservoir for actually serve as a reservoir for actually serve as a reservoir for heating your body up if you're ever heating your body up if you're ever heating your body up if you're ever confronted with a cold challenge so

04:00 confronted with a cold challenge so confronted with a cold challenge so we're going to talk about how to use we're going to talk about how to use we're going to talk about how to use cold for metabolism as well and of cold for metabolism as well and of cold for metabolism as well and of course people are using deliberate cold course people are using deliberate cold course people are using deliberate cold exposure to reduce inflammation post exposure to reduce inflammation post exposure to reduce inflammation post exercise to reduce inflammation exercise to reduce inflammation exercise to reduce inflammation generally generally generally and people are also using cold to and people are also using cold to and people are also using cold to enhance performance in the context of enhance performance in the context of enhance performance in the context of strength training in the context of strength training in the context of strength training in the context of endurance training and we'll talk about endurance training and we'll talk about endurance training and we'll talk about those data as well but where I'd like to those data as well but where I'd like to those data as well but where I'd like to start is with mental performance and I'd start is with mental performance and I'd start is with mental performance and I'd like to like to like to detail what happens when we deliberately detail what happens when we deliberately detail what happens when we deliberately expose ourselves to cold it's key to expose ourselves to cold it's key to expose ourselves to cold it's key to point out the word deliberate it's not point out the word deliberate it's not point out the word deliberate it's not just about the state that we are in it's just about the state that we are in it's just about the state that we are in it's about the state that we are in and about the state that we are in and about the state that we are in and whether or not we had anything to do whether or not we had anything to do whether or not we had anything to do with placing ourselves into that state with placing ourselves into that state with placing ourselves into that state and whether or not we did that on and whether or not we did that on and whether or not we did that on purpose or not there are important purpose or not there are important purpose or not there are important effects of what we call mindset and the effects of what we call mindset and the effects of what we call mindset and the science of mindset tells us that if we science of mindset tells us that if we science of mindset tells us that if we are doing something deliberately and we are doing something deliberately and we are doing something deliberately and we believe that it's going to be good for believe that it's going to be good for believe that it's going to be good for us it actually can lead to a different us it actually can lead to a different us it actually can lead to a different set of physiological effects then if

05:00 set of physiological effects then if set of physiological effects then if something is happening to us against our something is happening to us against our something is happening to us against our will or without our control now this is will or without our control now this is will or without our control now this is different than Placebo effects Placebo different than Placebo effects Placebo different than Placebo effects Placebo effects are distinct from mindset effects are distinct from mindset effects are distinct from mindset effects effects effects when we talk about deliberate cold when we talk about deliberate cold when we talk about deliberate cold exposure meaning that you are placing exposure meaning that you are placing exposure meaning that you are placing yourself into a cold environment on yourself into a cold environment on yourself into a cold environment on purpose in order to extract a particular purpose in order to extract a particular purpose in order to extract a particular set of benefits almost always that means set of benefits almost always that means set of benefits almost always that means getting uncomfortable and one of the getting uncomfortable and one of the getting uncomfortable and one of the most common questions I get when most common questions I get when most common questions I get when discussing the use of cold for sake of discussing the use of cold for sake of discussing the use of cold for sake of mental or physical performance mental or physical performance mental or physical performance metabolism Etc is how cold should it be metabolism Etc is how cold should it be metabolism Etc is how cold should it be how cold should the water be how cold how cold should the water be how cold how cold should the water be how cold should the environment be should the environment be should the environment be how cold depends on your cold tolerance how cold depends on your cold tolerance how cold depends on your cold tolerance your core metabolism and a number of your core metabolism and a number of your core metabolism and a number of other features that there is simply no other features that there is simply no other features that there is simply no way I could know or have access to so I way I could know or have access to so I way I could know or have access to so I would like you to use this rule of thumb would like you to use this rule of thumb would like you to use this rule of thumb if you are using deliberate cold if you are using deliberate cold if you are using deliberate cold exposure exposure exposure the environment that you place yourself the environment that you place yourself the environment that you place yourself into into into should place your mind into a state of should place your mind into a state of

06:00 should place your mind into a state of whoa I would really like to get out of whoa I would really like to get out of whoa I would really like to get out of this environment but I can stay in this environment but I can stay in this environment but I can stay in safely okay now that might seem a little safely okay now that might seem a little safely okay now that might seem a little bit arbitrary but let's say you were to bit arbitrary but let's say you were to bit arbitrary but let's say you were to get into a warm shower and it would feel get into a warm shower and it would feel get into a warm shower and it would feel really really nice and you were to start really really nice and you were to start really really nice and you were to start turning down the warm and turning up the turning down the warm and turning up the turning down the warm and turning up the cold there would be some Threshold at cold there would be some Threshold at cold there would be some Threshold at which it would feel uncomfortable to you which it would feel uncomfortable to you which it would feel uncomfortable to you and if you were to continue to make a and if you were to continue to make a and if you were to continue to make a little bit colder than that you would little bit colder than that you would little bit colder than that you would really want to get out of the shower but really want to get out of the shower but really want to get out of the shower but you were confident that you could stay you were confident that you could stay you were confident that you could stay in without risking your health right in without risking your health right in without risking your health right without risking a heart attack now without risking a heart attack now without risking a heart attack now that's very different than jumping into that's very different than jumping into that's very different than jumping into a very very cold lake or you know I've a very very cold lake or you know I've a very very cold lake or you know I've seen these images of people that will seen these images of people that will seen these images of people that will cut holes into cut holes into cut holes into um you know frozen over lakes and um you know frozen over lakes and um you know frozen over lakes and they'll get into that cold water they'll get into that cold water they'll get into that cold water if you are trained to do that and you if you are trained to do that and you if you are trained to do that and you have the right conditions Etc that can have the right conditions Etc that can have the right conditions Etc that can be done reasonably safely but that's be done reasonably safely but that's be done reasonably safely but that's certainly not what I would start with certainly not what I would start with certainly not what I would start with and for many people that would be too and for many people that would be too and for many people that would be too cold and indeed some people can go into cold and indeed some people can go into cold and indeed some people can go into cold shock and can die as a consequence cold shock and can die as a consequence cold shock and can die as a consequence of getting to that extremely cold water of getting to that extremely cold water of getting to that extremely cold water very quickly now that's not to scare you

07:00 very quickly now that's not to scare you very quickly now that's not to scare you away from deliberate cold exposure it's away from deliberate cold exposure it's away from deliberate cold exposure it's just to say that there's no simple just to say that there's no simple just to say that there's no simple prescriptive of how cold to make the prescriptive of how cold to make the prescriptive of how cold to make the environment in order to extract maximum environment in order to extract maximum environment in order to extract maximum benefit for mental or physical benefit for mental or physical benefit for mental or physical performance so performance so performance so the simple rule of thumb is going to be the simple rule of thumb is going to be the simple rule of thumb is going to be Place yourself into an environment that Place yourself into an environment that Place yourself into an environment that is uncomfortably cold but that you can is uncomfortably cold but that you can is uncomfortably cold but that you can stay in safely okay and you'll have to stay in safely okay and you'll have to stay in safely okay and you'll have to experiment a bit and that number meaning experiment a bit and that number meaning experiment a bit and that number meaning that temperature will vary from day to that temperature will vary from day to that temperature will vary from day to day it will vary across the 24-hour day it will vary across the 24-hour day it will vary across the 24-hour cycle the second most common question I cycle the second most common question I cycle the second most common question I get about deliberate cold exposure is get about deliberate cold exposure is get about deliberate cold exposure is whether or not cold showers are as good whether or not cold showers are as good whether or not cold showers are as good better or worse than cold water better or worse than cold water better or worse than cold water immersion up to the neck cold water immersion up to the neck cold water immersion up to the neck cold water immersion up to the neck with your feet immersion up to the neck with your feet immersion up to the neck with your feet and hands submerged also is going to be and hands submerged also is going to be and hands submerged also is going to be the most effective the most effective the most effective second best would be cold shower second best would be cold shower second best would be cold shower third best would be to go outside with a third best would be to go outside with a third best would be to go outside with a minimum amount of clothing but of course minimum amount of clothing but of course minimum amount of clothing but of course clothing that is culturally appropriate clothing that is culturally appropriate clothing that is culturally appropriate and that would allow you to experience

08:00 and that would allow you to experience and that would allow you to experience cold to the point where you would almost cold to the point where you would almost cold to the point where you would almost want to shiver or start shivering want to shiver or start shivering want to shiver or start shivering [Music]

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